Paris, France – February 2026 — CCL Label, a global leader in premium labelling and packaging solutions, will present its latest innovations for the wine and spirits sector at Paris Packaging Week, held 5th and 6th February 2026 at Paris Expo Porte de Versailles. At Booth C102, CCL Label will highlight how the future of premium packaging lies at the intersection of high-end design, advanced embellishment, and sustainability – responding to growing brand demand for packaging that delivers visual distinction while meeting environmental expectations. Redefining Premium Through Sustainable Innovation CCL Label’s showcase demonstrates how luxury and responsibility can coexist without compromise. The company will unveil a range of solutions designed to elevate brand storytelling and shelf impact while supporting more sustainable outcomes, including: Sustainable Shine: High-impact embellishments engineered with sustainability in mind Premium labels and slee

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young. Their drinking habits, lifestyle priorities, and financial realities don’t yet match those of past generations at the same life stage. But instead of writing off Gen Z or younger Millennials, the wine industry needs to adjust its approach. The traditional playbook doesn’t account for how younger consumers live, what they value, or how they engage with brands. If wineries want to stay relevant, it’s time to rewrite the script. 1. Younger Consumers Will Age Into Wine—Just Like Boomers Did A common misstep in the industry’s current panic is comparing a 23-year-old Gen Zer to a 45-year-old Gen Xer. The latter has had decades to develop

Afternoon Brief, January 31st

Washington the Winner in Bad Wine Year: Each year, when many of Sonoma County’s 1,800 certified sustainable winegrape growers gather for the Sonoma County Winegrowers’ (SCW) annual meeting, they want to know what is next for one of the world’s most sustainable winegrowing regions. Today, they learned the answer to their question...