Oh sure, there’s a ton of romance and history in the origins of winemaking. And every boutique enterprise, no matter how large or small, has a charming tale to tell about their artisan craft and how it all got started. But at the end of the day, wineries live or die by their numbers. No matter how compelling the story or how good the wine, if the numbers don’t work, the business is bound to fail. To avoid that, it’s imperative for wineries to have rock-solid data on their day-to-day fiscal operations so they’re able to determine the overall health of their organization. That’s where having the right financial infrastructure in place becomes critical. Set Up for Wine Industry Protea Financial is an outsourced, operational financial partner intentionally focused on the complexities and challenges of wineries. Winery owners need accurate bookkeeping, timely reporting and proactive inventory management in order to drive profitability. With 12+ years in the business

Pairing Wine with Multicultural Cuisine:  J Winery’s ‘Shifting the Lens’ Program Is Breaking Old Paradigms

By Dr. Liz Thach, MW Chef Rashida Holmes grew up enjoying the delicious Afro-Caribbean soul food recipes passed down by her mother and grandmother from

Creative thinking drives efforts on a new kind of wine club to give customers what they really want. San Jose, CA, January 19, 2021 — As closures and restrictions remain in place for many wineries during the pandemic, the ability to maximize online sales through traditional as well as new marketing initiatives has become imperative. One creative new endeavor that is moving the needle is the Subscription program. While wine clubs have traditionally been the cornerstone of an integral source of recurring business, the subscription model is a new twist on the classic, and it is quickly gaining traction. Subscriptions part ways with the standard wine club paradigm in a couple of important ways. Subscriptions offer customers more customizable options for their recurring orders. Unlike traditional club memberships, where the winery or retailer issues wines selected at their own discretion, the subscription model offers the customer the ability to choose the wine they want, and the desi

2020 kicked off in an exciting manner for those of us at InnoVint. We are beyond thrilled to bring on new members to our team, which we will be introducing you to over the next few months. One of those people is our new Sales Manager, Kathy Turner. In her new role, Turner will be applying her extensive sales background to expand brand awareness for InnoVint and build new client relationships. “Kathy will be a great asset to our sales team as she has a deep passion to improve the lives of winemakers,” states Founder and CEO Ashley DuBois Leonard. “I look forward to Kathy demonstrating the value of InnoVint to many wineries around the nation.” Turner brings to her role a unique combination of hands-on winemaking (with over 10 harvests across California and abroad) and top-notch sales experience, gained from over 5 years working with winery clients on the Central and South Coast. “It’s rare that you get an opportunity to really make a significant impact