As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

TikTok’s new U.S. policy now allows beverage-alcohol ads, creating fresh opportunities for beer, wine, and spirits brands—though strict guidelines ensure ads target legal-age audiences and promote responsible drinking. Read more to see how you can leverage TikTok advertising to grow your brand while remaining compliant. 📱TikTok’s New U.S. Beverage-Alcohol Advertising Guidelines As of August, TikTok’s updated advertising policy now permits the promotion of alcohol within the United States. This change marks a significant shift for brands in the beer, wine, and spirits industry, allowing them to reach TikTok’s vast and growing audience, provided they adhere to stringent guidelines. TikTok emphasizes that these changes are aligned with local laws and regulations, and its primary focus remains on protecting the interests of its users. According to the policy, alcohol advertisements on the platform must: Target the Right Audience: Ads should only be placed in