Sacramento, we’re coming! We’re heading to the Unified Wine & Grape Symposium, and we couldn’t be more excited to connect with you in person. From January 28–29, we’ll be showcasing how thoughtful packaging can elevate a brand - from shelf to table. Whether you’re exploring a refresh or building something entirely new, our team will be there to talk through ideas, answer questions, and share what’s possible when design and craftsmanship come together. Stop by booth #807 to experience our packaging solutions up close, including: • Screen printing & etching techniques that add depth and distinction • Design-driven innovation built to support your brand story • Live painting on bottles, happening on the show floor - art in motion you won’t want to miss! If you’re attending the show, make sure to swing by and say hello. We’d love to meet you, swap ideas, and talk about what’s next for your brand. See

If you love the look of a classic paper wine label — soft, tactile, warm in your hands — but wish bottles could weather shipping, moisture, ice, and handling without cracking, smudging, or peeling, you’ll want to see how that “paper look” is being reimagined. At Bergin Screen Printing and Etching we’ve found a way. B screen printing directly onto glass, we recreate the matte, textured elegance of paper but make it hold up through the journey from cellar to table.  It’s more than just practicality. By layering inks and textures directly on glass, we build design freedom and durability into the bottle. Details stay sharp, colors stay true, and the experience remains craft‑driven and refined. Whether your brand leans traditional or modern, relies on subtlety or seeks shelf‑presence, this approach offers both aesthetic comfort and functional strength.  Imagine wine bottles that feel familiar as old‑world labels but perform like modern

We’re thrilled to share that our packaging refresh for Cambium Cider has been awarded a silver medal in the 2025 San Francisco Chronicle Wine Competition, a testament to the power of design in storytelling. When Cambium Cider, a generational family orchard in Vernon, BC, approached us for a rebrand, they wanted packaging that reflected their heritage and connection to the land. Our design journey started with a focus on their story: the orchard’s three generations of growth and the natural beauty of apple tree rings, which symbolize time, growth, and sustainability. Here’s how we brought this vision to life: 1️⃣ Custom Watercolor Art: Each label features hand-painted tree rings created by our lead designer, Marina. Watercolor was chosen for its transparent, layered quality, which mirrors the natural layers found in trees. These rings celebrate the cambium layer, a vital part of a tree’s growth and a fitting metaphor for Cambium’s legacy. 2️⃣ T

In today's competitive wine market, the packaging of a bottle can make a significant difference when it comes to brand recognition and boosting sales. Screen printed wine labels are a game-changer in this regard. The vibrant and visually appealing designs created through screen printing can instantly help your product stand out among the competition - and capture the attention of buyers. As younger generations are becoming a prominent consumer group in the wine industry, now is the time to elevate your package. Adapting your branding to digitally savvy consumers who appreciate authenticity, creativity, and personalization - should be of outmost importance.  SCREEN PRINTING Screen printing offers the flexibility to incorporate these elements into the packaging. Whether it’s visually striking 360° wrap designs, bottle neck and shoulder treatments, multicolor packages or augmented reality experiences on the labels, wine brands can engage younger wine enthusiasts i

In the world of winemaking, the label on a bottle is more than just a piece of paper. It is a canvas that tells the story of the wine within, reflecting its character, history, and craftsmanship. In recent years, a new trend has emerged – the harmonious marriage of traditional paper label design with the contemporary allure of screen printing. Let's dive into the intricate artistry of designing wine bottle labels that seamlessly integrate both paper label and screen print elements. THE UNIQUENESS OF PAPER LABEL & SCREEN PRINT DESIGN Paper labels have been an integral part of the wine industry for centuries, offering a tangible connection to tradition and heritage. Meanwhile, screen printing brings a modern edge, allowing for intricate designs, vibrant colors, and a tactile experience that engages all the senses. By combining these two techniques, winemakers and designers are able to achieve a label that resonates with both history and innovation. THE CREATIVE PROCE

WHAT IS A BRAND REFRESH? The short answer is that it’s a makeover for your company.  The long answer is that it is a visual update to your brand identity that maintains cohesion and keeps you relevant. In an everchanging industry with an increasingly discerning consumer base, a brand refresh is a key component to successful growth.  A brand identity is an important part of a sound marketing strategy and should be addressed with insight and experience. Our team of experts can direct your steps towards success without comprising your brand, whether that means updating your logo or creating consistency across all channels and packaging.   DO I NEED ONE? Quite possibly, especially if any one of the following statements resonate with you: • your overall look is dated and it doesn’t reflect your core values • you are repositioning or changing your portfolio • other brands are grabbing more of the market share and are looking better than you • yo

We often get asked whether we offer any design services at Bergin Screen Printing and Etching. The answer is YES! We provide custom design services for both screen print and etching projects, including custom illustration and artwork.  At BERGIN, you can trust our talented designers to refine, optimize, and enhance the details of your label without losing any of the magic. We are happy to work with you on redesign as well, particularly when converting from paper to screen print or helping introduce screen printed labels into your portfolio.  Our Process Once you begin a project with us, you’re assigned a dedicated Account Executive and a Production Artist who will oversee your project from start to finish, typically three to four months depending on complexity. We take on order logistics, including interfacing with your glass supplier to make sure all pieces come together on time. Custom Artwork Development Whether we’re working alongside your designer,&nb

Husic Vineyards came to us originally looking to etch their existing paper label onto large format bottles. The paper label features a painting of the property, the names of their children, along with the two iconic palm trees, hence the name Estate Dos Palmas. Needless to say, it’s very detailed. When dealing with paper labeling, large format labels tend to be tricky due to low quantities and limitations in number of colors, cost, and application. This is where custom etching really shines as it is designed to compliment existing labels in any medium as a large format bottle decoration solution. Due to the large size of their paper label and continued trouble with application during bottling, Husic was motivated to consider screen printing their 750ml packages as well. Etching When recreating a label like this, a total redraw is needed to adapt the original artwork for etching. While the mechanical files existed for the paper label, it was necessary to recreate ou

At Town Hall Brands, we have done many a brand refreshes. And the catalyst to why they happen is not always the same, but here are things to consider to determine if it’s time to tweak your look: Some producers, especially small ones, are anxious to get their wines to market, so they launch with a label that they think represents them. Then they hear from the market that something does or does not work or resonate, or the brand owner decides that the label no longer represents them. In these cases, they need to adjust to make sure that their package is more appropriate to who they are and what’s in the bottle.  We had a client with a large portfolio of wines introduced one by one in a wide variety of label faces, each with their own fonts and look, and this created brand confusion. The new branding needed to communicate a dignified timelessness, so the wines were streamlined into two separate tiers.  In another project, the client already had a tier system in plac

WHAT IS A BRAND REFRESH? The short answer is that it is a makeover for your company. The long answer is that it is a visual update to your brand identity that maintains cohesion and keeps you relevant. In an ever-changing industry with an increasingly discerning consumer base, a brand refresh can be a key component to successful growth. Your brand identity is an important part of a sound marketing strategy and should be addressed with insight and experience. Make sure to get help from experts who can direct your steps towards success without compromising your brand, whether that means updating logos or creating consistency across all channels and packaging. Town Hall Brands Team Wine Label & Packaging Design DO YOU NEED A BRAND REFRESH? Ask yourself if any of the following statements resonate with you: My overall look is dated, and it doesn’t reflect my core values. I am repositioning or changing my portfolio. Other brands are grabbing more of the market share and look be