Just DAYS away! Make sure to stop by BOOTH C3 - we’ll have the Pole to decorate and express your emotions - and ORDERS to take putting you top of the list. Still time for a free pass from us - simply comment here and we’ll set you up. SEE YOU THERE!

POSTED BY  Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas can sometimes hit the proverbial brick wall of regulatory restrictions. All is not lost, however, and there is still room for creativity provided suppliers work within the parameters of alcohol beverage regulations. To start, below are some common pitfalls that suppliers should avoid when marketing their alcoholic beverages in California and elsewhere. Retailer Partnerships Suppliers should closely examine any new marketing programs that involve or mention licensed alcohol beverage retailers. Partnerships with, or sponsorships of, retailers are in most cases going to run afoul of the tied-house laws in California, and in most other states, which prohibit suppliers from giving (directly

LAST CALL! FOR  FREE PASS  TO WINEXPO IN 3 DAYS! DECEMBER 4 9AM - 4PM USE CODE PLS305  Registration here and visit us at booth 305.

"Steel" of the Week P&L Specialties Berry Sorting Table Includes 18″ Air Knife  DETAILS: Voltage: 230 V / 3 PH Date Made: 2014 18′ L sorting belt with 24″ sorting lane assembly Location: Napa, CA Click Here for More Information Priced to Sell!! Call 707-573-3154 or email today! sales@revolutionequipmentsales.com

P&L Specialties Incline Post-Destemmer Sorting Table Sort Smart.  DETAILS: Model: 2412-IBST Voltage: 480 V / 3 Phase Year: 2014 Condition: Good Location: St. Helena, CA Click here for more information. Priced to Sell!! Call 707-573-3154 or email today! sales@revolutionequipmentsales.com

Ready to Ship from Willamette Valley  Details: Date Made: 2005 Voltage: 480V / 3 phase Condition: Good Location: Newberg, OR Priced to Sell!! Call 707-573-3154 or email today! sales@revolutionequipmentsales.com

This Beauty is Ready to Work for You! Details: Model: PL-CIB 1812 S/N: 207196 Voltage: 480v / 3 phase Click for more information. Priced to Sell. Call 707-573-3154 or email today!  sales@revolutionequipmentsales.com  

NEXT WEEK: Thurs, March 13 use code WIVI25VIP for FREE Trade show PASS WIVI CENTRAL COAST Booth 505

Backed by over a century of printing experience, MCC is focused on the future by developing consumer-driven innovations and sustainable packaging solutions. You’ve worked hard to get your product in the bottle. Let our wide range of solutions and innovations ensure the label helps it shine. MCC offers value-added services—from concept to commercialization—to ensure the highest-quality graphic reproduction. Set your label apart with textured substrates, metallic and specialty inks, foils, embossments, smart labels, and more. Multi-Color Corporation Unified Symposium Booth: 925 Multi-Color Corporation (MCC), established in 1916, is the global leader in prime label solutions, with approximately $3 billion in annual revenue supporting a number of the world’s most prominent brands across end-categories including food and beverages, home and personal care, wine and spirits, and other specialties. Based in Chicago, MCC serves national and international brand owners acr