The power of compelling visuals in product marketing A hero shot is a meticulously crafted image that places your beverage product at the forefront, enriched with carefully chosen props, backgrounds, and lighting to evoke a specific mood and convey your brand's essence. Unlike standard product photos, hero shots provide context and tell a story, making them particularly effective for social media campaigns and category pages on your e-commerce site. Key elements of effective hero shots for beverages Product-centric composition: The beverage should be the undeniable focal point. Whether it's a single bottle of craft beer or an artfully mixed cocktail, the product must command attention. Ambiance and context: Incorporate elements that reflect the beverage's character. A premium whiskey might be showcased alongside a cigar and a leather-bound book, suggesting sophistication and tradition. Thoughtful use of props and backgrounds: Select props that complement the beverage witho

Karen here, Outshinery’s creative director. I am super excited that Studio 2.0 introduces a refined filtering system for clear, purposeful navigation. I appreciate how it offers various filter options—by collection, intent, or type—allowing team members, from marketers to owners, to easily find content aligned with their objectives. Have you checked it out yet? For example, a marketer searching for sustainability images or an owner seeking brand-aligned visuals will find what they need effortlessly. It's genius! We've streamlined library navigation by categorizing assets, making it easier to find what you need. Find images for your lineup, lifestyle shots for social media, and detailed beauty shots. Plus you can search for recipe pairings and ready-to-use images to add versatility to your brand's storytelling. I'm super impressed by the enhanced preview for quick detail viewing and a wider image selection for exclusive needs. Explore our feature b

Key trends driving alcohol consumer engagement As the year winds down, our team took a look back at the first half of 2024 to find out what you—our customers and audience—have been into this year. And as a bonus: our creative director pinpointed the top-selling Lifestyle Images of 2024, so feast your eyes! Check it out.

A New Standard in Beverage Product Imagery VANCOUVER, BC – Sept. 9, 2024 – Outshinery is proud to announce the launch of Studio 2.0, a groundbreaking web app designed to transform how beverage brands create and manage their product imagery. Tailored specifically for wineries, breweries, distilleries, and other packaged goods industries, Studio 2.0 empowers brands to produce high-impact visual content with unprecedented ease and precision. Laurie Millotte, Founder of Outshinery, highlighted the innovative features of the new platform, stating, "We created Outshinery Studio with one goal in mind: to empower brands across the beverage and packaging industries to tell their stories through breathtaking visuals. In a market where consumers are captivated by compelling imagery, Outshinery Studio isn’t just a tool—it’s a creative partner that makes producing stunning content effortless and impactful." Key Features of Outshinery Studio 2.0: Centr

Thanks to the team at Heard Creative for participating in Outshinery's Customer Spotlight! Heard Creative excels in seamlessly integrating storytelling with brand activation. Specializing in compelling content creation, they elevate brands across industries with proven creative strategies. Their collaboration with Outshinery epitomizes the fusion of innovative marketing and groundbreaking visual content. Get the full story.

Did you know that content with video increases clicks by 300% from the search results page? Show off your beverage's unique style and amplify your brand's message with Product Videos from Outshinery. Whether you're looking for a funky stop-motion, a mysterious release teaser, or an animated logo that perfectly represents your label, you can have it all. From moody and elegant to subtle, classy, and wild, our artistic team will create the perfect video that captures your story and captivates your customers. Bring your brand to life We're not bound by gravity when it comes to crafting stunning visuals. Our extensive library of textures offers endless possibilities to create the ideal setting for your Product Video. And if you're seeking a truly extraordinary campaign, our talented team can even build a fully bespoke CGI set for you, using the same cutting-edge software as Game of Thrones! We're here to support you every step of the way. Whether you have an idea

It's time to give your customers a taste of something extraordinary — get ready to uplevel with these helpful tips. With so much competition in the world of wine, it can be difficult to stand out. The good news is that with thoughtful design, effective copywriting, and creative thinking, any winery or wine brand can create engaging ads for its products. From bold headlines to eye-catching visuals, this guide will walk you through 8 best practices for creating dynamic and successful wine ads that will attract even more customers. Whether you're just starting out in the world of advertising or looking to find new ways to make an impact on your audience — keep reading to learn how to create ads that boost wine sales. Check it out.

RedChirp and Outshinery are making it easier than ever for wineries to engage at scale!  Both tech companies have teamed up to provide wine brands with a seamless integration that simplifies sending captivating product images alongside compliant text messages. This integration eliminates the hassle of collecting, resizing, and distributing visual content along with highly engaging text messages that drive conversions. With ease, users can enhance the effectiveness of their oneon-one or bulk messages by effortlessly incorporating high-quality bottle shots and lifestyle images to boost sales.  Outshinery is a creative technology company specializing in delivering exceptional, photorealistic digital imagery and visual content for the alcoholic beverage industry. They help wine and liquor brands around the world market their products more effectively by providing all the necessary visual content without requiring physical bottles to be sent.  RedChirp helps highly regulated