Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Provide visual cues to let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible. Get inspiration from this Marketing Tip to share your commitment with your guests in fun, decorative ways.   Sign Sustainably Communicate what your business values by using eye-catching signage. On a recent Team trip to Oso Libre, we could immediately see that they are passionate about sustainability. Their passion is seeded throughout every area of the tasting room. From sustainable signs posted on the fence line, to informational pieces hung inside, outside, and even in the restrooms, every wall has a message that connects guests what sustainability really means to Oso Libre.  Curious tasters are enticed by in-depth material that welcomes them to dig a littl

Decades of Dedication: A Special Tribute to Vineyard Team Members Vineyard Team, a trailblazer in sustainable viticulture, was founded on the principle of fostering sustainable stewardship. For the last 30 years, the organization has stood as a beacon for innovation, education, and community in the wine industry. As they celebrate this milestone, Vineyard Team takes immense pride in recognizing some of its longest-standing members and supporters, whose dedication and passion have been pivotal to the organization’s success. Their contributions shape the landscape of sustainable winegrowing and ensure the legacy of Vineyard Team for future generations. Steve McIntyre, one of California’s most knowledgeable viticulturists and founding member of Vineyard Team, reflects on the significance of the organization: "We felt it was really important within the wine and grape industry to not only be science-based, but also able to change and adapt to information as it was dis

LISTEN IN Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week’s Marketing Tip tells the Sustainable Story of how Oso Libre