Afternoon Brief: How American Alcohol Importers Are Adapting to the Tariff Rollercoaster

The second Trump term has established a new normal of stop-and-start tariffs and economic uncertainty, leaving wine and spirits importers scrambling to adapt...

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

The Infinity Bottling team is fired up and ready to kick off 2025 bottling season! A huge thank you to Oscar, Rogelio, and Antonio for their dedication in keeping our state-of-the-art facility running at its best. With cutting-edge automation, intelligent conveyors, and bulk glass handling, Infinity continues to deliver unmatched quality and efficiency—ensuring the finest bottling experience in Napa Valley. Here’s to another year of excellence!  

As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry trends, we’ve compiled a set of strategies to guide your winery through the year ahead, boosting your wine sales in 2024. Read on for insights into 2023’s achievements, additional trends to watch in 2024, and discover actionable steps to ensure success in the upcoming year. 1. Connecting with Customers: Beyond the Tasting Room In a digital age, connecting with consumers requires a personal touch—a lesson learned from 2023’s high-performing wine brands. Social media platforms are not just promotional tools; they’re windows into the soul of your winery. Authentic storytelling becomes crucial, providing a genuine glimpse behind the scenes. Embracing personalized virtual tastings and interactive events builds not just brand awareness but a community, aligning seamle

Chappellet Vineyard Names Oscar Riveiro Woolsey New Director of Client Services

ST. HELENA, Calif. – Feb. 17, 2022 – Chappellet Vineyard announced today that Oscar Riveiro Woolsey has been named the winery’s new director of client services. In this role, Riveiro Woolsey […]

Bouchard Cooperages, an International representative of Premium Oak Barrels, Casks and French Oak Barrel Alternatives, as well as Premium Eggs, Jarres and Amphorae, is thrilled to welcome Oscar Cervera to the team, as a Barrel and Tank Consultant, representing Bouchard Cooperages  in Mexico. Cervera is a skilled and passionate professional with more than ten years of experience in the wine industry. Through his current position as an independent representative at AEB Group, a leader in biotechnology products for the wine and beverage alcohol industry, he has been successful to develop more than 40 customers in the wine, cider and tequila industries. Cervera is also a partner in a winery in Central Mexico: Vinos del Marques. Cervera shares Bouchard Cooperages company values that encompass “A commitment to quality and customer service” and looks forward to developing the presence of Bouchard Cooperages family of suppliers and assisting customer’s needs throughout t