Background PEJU Winery, a renowned Napa Valley leader on Highway 29, sought to enhance its user experience, increase revenue, update the brand, and enhance its wine club and e-commerce services. However, PEJU needed to retain its legacy accounting system, AMS.  Angelsmith’s vision was to provide a highly personalized, white-glove experience for visitors through an advanced and streamlined tech stack integration. Angelsmith, a leading eCommerce and MarTech web agency, designed and built the front end of the project. This quick case study explores this web development's challenges, solutions, and outcomes. “We went beyond the standard Commerce7’s already excellent personalization features to create a next-level individualized experience for PEJU’s website visitors,” said Eric Oliver, Angelsmith's president. He continues, “After experiencing the winery’s hospitality, we knew we wanted to create an online experience that matched its le

Afternoon Brief, March 28th

China Lifts Heavy Tariffs on Australian Wine as Ties Improve: China on Thursday said it will lift tariffs placed on Australian wine over three years ago, in a sign of improving ties between the two countries...

Oliver Winery Leads the Flavored Wine Category with New Innovative Releases Cosmoberry and Dreamberry Wine

Best-selling Sweet Red Wine Enhanced with Real Berry Juices and Extracts Now Available Nationwide BLOOMINGTON, Ind. (March 28, 2024) — Today, nationally-known wine player Oliver Winery is launching Comsoberry and Dreamberry, a twist on […]

DEC 14, 2023 TALKING TO THE QUEEN OF WINE INDUSTRY DIGITAL ENDEAVORS ABOUT HOW TO MAXIMIZE YOUR SMALL WINERY WEBSITE IN 2024… To round out 2023 on a high note, this week we have an interview with the incredible Susan DeMatei of WineGlass Marketing, talking about how small wineries can maximize their websites in 2024. Susan is the absolute guru when it comes to the unique challenges and opportunities that wineries have in the digital space, and I’m beyond thrilled that she has agreed to talk us. WHAT ARE SOME MISTAKES THAT YOU SEE SMALL WINERIES MAKING ON THEIR WEBSITES? Underestimating the impact of the internet. I get it. As a small winery you’re forced to deal with the fires right in front of you: The machinery that needs fixing, the staff that needs your attention, the utilities that need to get paid and the customers coming to your door. But while you’re doing those very important things, hundreds, if not thousands, of people will see your website this mon

Ardagh Glass Packaging Renews Supply Agreement with Oliver Winery to Manufacture Its Glass Wine Bottles

Indianapolis (Nov. 7, 2023) – Ardagh Glass Packaging-North America (AGP-North America), an operating business of Ardagh Group, announced its renewed supply agreement with Oliver Winery to manufacture the majority of its wine bottles. The renewed supply agreement connects Oliver […]

Afternoon Brief, June 28th

Why Independent Wine Retailers Are Making Custom Cuvées: Private-label wines have long existed for restaurant and retail chains, but now a growing number of small wine retailers are collaborating with boutique wineries to make their own limited-release wines...

Afternoon Brief, May 15th

Wine Industry Sales Symposium (WISS) a Success: Last week’s Wine Industry Sales Symposium, presented by Wine Industry Network (WIN), proved to be an unparalleled platform for learning and networking...