With visitor season in full swing, it is essential to guide visitors on how to find the winery, where they are, and inform them about ongoing activities upon arrival. This requires providing various signs, ranging from directional signage to entrance, parking, and washroom signs. Sign at Canada's Anthony Buchanan WinesWhile signs may seem purely functional, they offer an excellent opportunity to extend the brand and its personality. Assuming significant investment has been made into branding, packaging, and logo, it is crucial to maintain the integrity of the 'mother brand' across all elements, including signage. Here are some functional ways signs can be used and how they should tie into the brand. Sign at Okanagan Crush Pad in Canada First, it is important to attract people off the street and into the winery. Once inside, visitors should easily find the areas they are looking for, items on sale, or any special highlights. Location, bylaws, or municipal regulations will in

Afternoon Brief, October 30th

Rudy Back in the Fake Wine Game: The world's most notorious wine counterfeiter is at it again – this time with his clients' blessings...

In the world of wine, marketing can take a backseat due to tight budgets. Here are some cost-effective marketing strategies that can help rejuvenate your wine brand:  Creating a Unique Brand Identity  Every drop of your wine carries a piece of your story. Captivate your audience by crafting a compelling brand identity. Your brand should reflect your values, history, and workmanship. Distinguish yourself through your label design, packaging, and narrative, creating an emotional connection with your customers.  A gorgeous new label for Haywire Winery Smart Content Creation  Leverage the power of visuals and storytelling. Armed with a smartphone, you can capture stunning images of your vineyards and production processes. Share behind-the-scenes glimpses, engage your audience with the journey of your creations, and repurpose content across different platforms for maximum impact.  Data-Driven Decisions  Don't overlook any insights hidden in data. Utili

Afternoon Brief, May 12th

Global Wine Production: Northern Hemisphere Countries Suffer While Southern Hemisphere Winemakers Thrive: Bad weather conditions in the EU hampered wine production in 2021 but the southern hemisphere recorded record highs in production: balancing out wine production figures at a global level...

Big Changes at the Always-Innovating Okanagan Crush Pad

Among changes, the appointment of Darryl Brooker as CEO March 29, 2022 [SUMMERLAND, BC] Okanagan Crush Pad (OCP) announces the appointment of Darryl Brooker as chief executive officer. Brooker assumes […]

Soon communication tactics will need to return to what they were last year, and still keep the current climate of the pandemic in mind. You need to work twice as hard to keep your customer base connected to you; if they cannot visit you in person, you need to do your best to show them what is happening. Your social media channels, website, and email lists should all take precedent. On social media, you need to over communicate about what is happening at your winery. If you cannot see people in person to give them a visit and tour of your facility, you need to show them. Depending on the channel that you use, video and photography is as important as ever. Okanagan-based photographer Lionel Trudel says “Tasting rooms are the connection point between the art of winemaking and your clients. Are your photos inviting?” It is worthwhile to invest in quality photography for your winery. [Okanagan Crush Pad vineyard photo by Lionel Trudel] Your business and brand have a narrative th