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OPM, which creates the definitive picture of out-of-home drinking trends in the US, indicates that wine increased its dollar share of the market by 0.4 percentage points in the 12 months to end-March 2024...
May 24, 2024
OPM, which creates the definitive picture of out-of-home drinking trends in the US, indicates that wine increased its dollar share of the market by 0.4 percentage points in the 12 months to end-March 2024...

CGA by NIQ’s exclusive On Premise Measurement (OPM) solution, now providing wine data, reveals that the wine category contracts in the last year, but there are opportunities for sales growth […]

OPMCGA
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