By the Copper Peak TeamThe OND (holiday) season is fast approaching, and now is the time to lay the groundwork for a smooth, successful holiday shipping experience. At Copper Peak Logistics, our shipping experts have shared their top strategies to help wineries and DTC brands get ahead—before the rush begins. Amanda Castorena and Mike Galvan have pulled together some tips and a checklist to help you stay on track! 1. Finalize Gifting and Kitting Plans Early Corporate gifting and seasonal kits are high-impact, but they require extra components like branded packaging, glassware, and printed collateral. Ordering these items now ensures you won’t face delays later when demand spikes. 2. Lock in Your Shipping Calendar Submit club setup forms and finalize ship dates for the rest of the year. Mondays are already filling up, and blackout dates are creeping in. Build in extra transit time to account for seasonal delays and avoid last-minute surprises. 3. Refresh Your Marketing Mater

9 proven strategies to maximize Your October, November, December revenue  October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order value, and build relationships that carry into the new year.  For many beverage alcohol businesses, OND can represent 30–40% of annual sales. The reason? Peak holiday spending meets perfect timing, gatherings, corporate gifting, and a growing preference for wine purchases create a massive opportunity.  The businesses that win the season don’t just survive the rush, they plan ahead, market smart, and execute flawlessly.  1. Start early and build holiday momentum While many of the sales will take place in OND, August and September are nearly the most important months as this is when your planning and preparations take place.  Suggested timeline:  August:

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are your biggest sales months of the year. Holiday winery marketing doesn’t start in October—it starts now. They’re sprinting through Q3—right now—while everyone else is still daydreaming about hot cocoa and watching Christmas movies… you’ve got rosé in your glass and wine bundles to plan. 1. Clean Up Your Data — Because Bad Data Costs You Money This isn’t just about removing bounced emails. Bad data quietly drains OND revenue by blocking you from segmenting, targeting, or even reaching your customers. Your Move: Export your full email list (now, not later). Use ChatGPT to help spot typos like gmaii.com in

Watch the rep[lay of this fast-paced session is packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, Co-Founder of RedChirp, and Susan DeMatei, President of WineGlass Marketing, will be joined by a special guest from Gloria Ferrer to share real-world techniques for driving sales, engaging customers, and improving margins in what’s left of the critical OND season.

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

As the OND season kicks into high gear, it's time to ensure your winery is prepared for the surge in shipments. Join industry experts Laura van der Kamp of Round Pond Estate, Karin Strykowski of Wineshipping, and Jennie Gilbert of RedChirp for an essential webinar about how to make this your most successful OND shipping season ever. Learn proven strategies to significantly reduce damages, swiftly resolve delivery issues, and create memorable experiences for both gift givers and recipients. You'll also discover how to automate follow-ups and supercharge sales through the end of the year. Don’t miss this chance to optimize your shipping process and set your winery up for a smooth, profitable holiday season and beyond.  Register here.

Now is the time to start planning for the busy holiday season (OND). We’ve written about OND planning in the past, but this year we turned directly to our experts and asked: What are they seeing “on the ground” this year, and what advice do they have for wineries for the coming season? Here are their top three tips. Tip #1: Decide on Gifting/Kitting ASAP Gifting, especially corporate gifting programs, can be great for wineries. Those gift packages and kits will likely need additional items, however. For example, a gift set might include: Special seasonal packaging Collateral (brochures, catalogs, etc.) Gift items(opener, glassware, etc.) Specialty bags Bellybands “Anything special—packaging, bellybands, collateral, etc—should be ordered soon [in summer months] so as to not risk delays,” says Amanda Castorena, Account Executive here at Copper Peak. “If you order later when more wineries and companies are ordering as well, it might take lon

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help you make the most of the holiday season. 📊 Analyze Your Data for Strategic Insights ☐ Dive Deep into Past Q4 Data: Review past Q4 sales data to identify trends in customer preferences and purchasing behavior. Understanding what worked (and what didn’t) will help you refine your approach. If you’re a new winery or your previous platform didn’t capture detailed data, focus on setting up robust data tracking this year. Use this Q4 as a baseline to gather insights that will guide your future strategies. Don’t hesitate to experiment with different marketing tactics to see what resonates most with your customers. ☐ Segment Your Audience: Utilize data segme

No matter how well your brand sells, a customer cannot purchase it if it’s out of stock. The key to preventing lost revenue (for you, your distributors, and the retailer) is taking an active role.  Being out of stock on the retail shelf or restaurant wine list immediately hits your short-term revenue. More significant is the long-term consequences to your brand’s reputation and trade relationships. Here are 5 of the most common reasons for out-of-stock inventory and how to remedy them. 1. Inaccurate inventory management The importance of reliable, accurate inventory data at the distributor inventory level cannot be overstated.  Suppliers can participate with their distributors’ insights and avoid inventory interruptions by actively monitoring distributors’ inventory and the inventory at the store level.  Essential metrics every winery, distillery, and brewery must work towards gathering or at a minimum have a pulse on are: Current on-hand invent

Black Friday and Cyber Monday are right around the corner and are not just for big-box retailers. Wineries can also tap into the holiday shopping frenzy by offering enticing promotions and engaging wine-loving customers. To help you make the most of this retail holiday and sell more wine, here are 10 valuable tips to prepare for Black Friday and Cyber Monday.   1. Plan Your Promotions in Advance Start by strategizing your promotions well ahead of time. Consider discounts on wine bundles, exclusive releases, or special gift packages. Get creative with your offerings to entice customers. In-Person Black Friday Sales Ideas: Wine Tasting Discounts: Offer special Black Friday discounts on wine tastings at your winery. Create packages that include tastings of your top wines or exclusive releases. Exclusive Release: Release a limited-edition wine exclusively available for purchase on Black Friday at your winery. Offer it at a discounted rate to entice customers. Gift Shop/Merch Discou