At Alexander Valley Winegrowers, community is everything. From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuum. It happens because of partnership. It happens because businesses across Sonoma County believe in the strength, stewardship, and future of Alexander Valley. Today, we want to publicly and wholeheartedly thank our 2026 Annual Sponsors. Strong Partnerships Build a Stronger Alexander Valley When people think about wine country, they often picture vineyards and tasting rooms. What they don’t always see is the network behind the scenes — the agricultural lenders, insurance partners, hospitality leaders, local chambers, and community businesses that help power our region. Because of these partnerships, AVW is able to: Host valley-wide events that drive tourism and economic vitality Provide marketing and promotional support to our winery members Support educational programming for

Our mission is to provide comprehensive insurance solutions that not only protect your business but also pave the way for a secure and prosperous future. Whether you're a small startup or an established enterprise, we are here to support you! Why Choose Us? -Tailored insurance plans to meet your unique needs -Personalized advice from industry professionals -Commitment to your long-term success Join us on this journey to empowerment and security.  Let's build a brighter future together! Contact George Petersen Insurance Agency

George Petersen Insurance, one of Northern California’s largest independently owned insurance agencies, announces the promotion of Joseph Feierabend, Jack Fess, Sean Parsons, Colby Ritch, and Mindy Sehon to Principals within the Agency. With the addition of these five new Principals, the agency now totals twenty Principals across eight of the agency’s ten locations in Northern California. Joseph Feierabend - Commercial Producer, Santa Rosa Joseph joined George Petersen Insurance in 2009, where he played an integral role in launching the agency’s risk management platform. Transitioning to a Commercial Producer role, he quickly developed an in-depth understanding of the insurance landscape. Focusing on the beer, wine, and golf industries, Joseph works closely with his clients to create risk mitigation plans specific to their business. Jack Fess - Employee Benefits Producer, Santa Rosa Beginning his insurance career in 2013 with George Petersen Insurance, Jack brings ext

As wildfires again threaten communities in California and beyond, many grape growers have faced a difficult harvest  made even more challenging by the fast-moving fires and smoke that has filled the region. Even for the vineyards  that have been spared from the ravages of fire, extreme smoke conditions can taint the grapes. As a general recommendation, producers who believe their crop has been impacted by fire, smoke or excessive  heat should file a crop insurance claim with their crop insurance agent. To provide further guidance for our  customers and other grape growers, we have compiled some of the most common questions about smoke taint and  crop insurance.  You can reference the information below when talking to your crop insurance agent about filing a claim.  Please note: This material is for informational purposes only and cannot be relied on to replace your own judgment or  that of the risk management professionals you work with, in a

George Petersen Insurance Agency announced today that it has been named 2020’s Best Insurance Company by Spirited Magazine readers. Now more than ever, the importance of an exceptional insurance agency is top of mind. Today’s environment demands not only resiliency, but hard work and a positive attitude to overcome the social and economic blows we’ve been dealt. Having someone to help navigate the process is one way to ease the pressure. “Everyone will be digging out of a hole,” says Robb Daer, partner, COO, and commercial producer for George Petersen Insurance Agency. “We want to do everything we can to help simplify the reopening process for clients,” he adds. “Different industries will bounce back at different times. It isn’t like after the [California] wildfires, where things were definable. This [pandemic] is so open and worldwide.” Established in 1935, George Petersen Insurance Agency has grown along with the Norther