In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industry. Adam draws on extensive experience across multiple marketing sectors to share strategic insights on evolving consumer behaviors and what it takes to adapt and grow in a shifting marketplace. The conversation covers critical topics including the importance of authenticity in wine marketing, how regional and generational differences shape strategy, the challenge of engaging younger consumers, and what the future of wine marketing looks like. Whether you’re a winery owner, marketer, or industry professional, Adam’s candid insights offer practical guidance for positioning your brand in an increasingly competitive landscape. Watch to learn how successful wine brands are staying culturally relevant while building long-term customer loyalty. You can also hear more from Adam at the

Registration is open for the 13th Annual WIN EXPO Trade Show & Conference Discover new tools, learn from experts, and reconnect with peers at the North Coast's premier wine industry event The North Coast Wine Industry Expo (WIN Expo) returns for its 13th year and registration is officially open! As the largest trade show and conference dedicated to the North Coast wine regions, WIN Expo has become the year-end business and networking event for professionals across Sonoma, Napa, Mendocino, and Lake Counties. Nearly 300 exhibitors will showcase the latest products and services, alongside outdoor exhibits, trial tastings, and a robust educational conference. It’s a full day of discovery, learning, and connection, then still home in time for dinner. This year’s conference sessions include: Cultivating a Timeless Wine Brand in Changing Times Drinking from the Data Hose: How Wineries Sort Through the Information Masses to Identify Impactful Insights The AgTech Investmen

Wednesday, December 04 North Coast Wine Industry Expo - WIN Expo   Thursday, December 5, 2024 - Santa Rosa, CA The WIN Expo is the largest trade show and conference focused on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America with nearly 300 exhibitors, 14 conference sessions and 7 trial tastings. This exhibitor guide is designed to help you find exhibitors with the products and services most relevant to you. Scroll down and browse by category.   Featured Exhibitors   Efficiency at Every Step: Clevertech's Automated Solutions for Wineries Lost in the Compliance Maze? Let DH Wine Compliance Guide You Through TAC-Box by HotSpot AG: Transforming Vineyard Operations with Smart Solutions Turrentine Brokerage: 50 Years of Excellence and Reliability in the Wine Industry Say Goodbye to Manual Irrigation - Discover Verdi's Automation Solutions Achieve Your Winery's Green Goals with Veritiv&

Join us at the largest industry trade show & conference in the heart of wine country! Campaign URL Copy  Twitter 0 tweets Subscribe Past Issues RSS TranslateEnglish العربية Afrikaans беларуская мова български català 中文（简体） 中文（繁體） Hrvatski ÄŒesky Dansk eesti keel Nederlands Suomi Français Deutsch Ελληνική हिन्दी Magyar Gaeilge Indonesia íslenska Italiano 日本語 ភាសាខ្មែរ 한국어 македонски Ñ˜Ð°Ð·Ð¸Ðº بهاس ملايو Malti Norsk Polski Português Português - Portugal Română Русский Español Kiswahili Svenska עברית Lietuvių latviešu slovenčina slovenšÄina српски தமிழ் ภาษาไทย Türkçe Filipino украї́нська Tiếng Việt  THURSDAY, DECEMBER 5, 2024 SONOMA COUNTY FAIRGROUNDS &midd

10 years of providing Napa, Sonoma, Mendocino, and Lake county wineries with information, innovation, solutions, and resources The wine industry is all about relationships. Winery owners, winemakers, vineyard managers—everyone really—depend on their friends and colleagues in the industry to hear about new ideas, catch wind of recent trends, learn about resources that work (and those that don’t), find out who’s moved where and all the scoop on the local scene. Although COVID-19 weakened that pipeline, making it harder to stay connected with friends and colleagues, many North Coast wine industry professionals welcomed the opportunity to reconnect at the WIN Expo last year. That opportunity is coming up again on December 1st—just a few short weeks away. Here are three reasons you should stop by and take advantage of the opportunity to tune in and catch up with your local industry landscape. 1. It’s Local Wine Industry Network’s WIN Expo has been

10 years of providing Napa, Sonoma, Mendocino and Lake county wineries with information, innovation, solutions and resources The wine industry is all about relationships. Winery owners, winemakers, vineyard managers—everyone really—depend on their friends and colleagues in the industry to hear about new ideas, catch wind of recent trends, learn about resources that work (and those that don’t), find out who’s moved where and all the scoop on the local scene. Although COVID-19 weakened that pipeline, making it harder to stay connected with friends and colleagues, many North Coast wine industry professionals welcomed the opportunity to reconnect at the WIN Expo last year. That opportunity is coming up again on December 1st—just a few short weeks away. Here are three reasons you should stop by and take advantage of the opportunity to tune in and catch up with your local industry landscape. 1. It’s Local Wine Industry Network’s WIN Expo has been s

A look back at the North Coast Wine Industry Expo (WIN Expo) from the beginning with George Christie, CEO Wine Industry Network. Join us for the 10th annual WIN Expo Thursday, Dec. 1, 2022. Register for a free trade show floor pass with promo code: WINexpo10 at https://wineindustryexpo.com/

Come Network with Friends & Colleagues, Attend Educational Sessions, Enjoy Trial Tastings, and Check out the Industry’s BEST Suppliers and Service Professionals! The 9th Annual North Coast Wine Industry Trade Show & Conference (WIN Expo), is scheduled to take place at the Sonoma County Fairgrounds in Santa Rosa, CA, this Thursday from 9am to 4pm and will feature a robust educational conference designed to address current challenges that the industry is facing. In addition to the comprehensive workshops, WIN Expo - the Buying Show - will provide winery and vineyard professionals access to nearly 300 of the industry’s best suppliers and service professionals showcasing their most current, innovative new products and services. 2021 Educational Session Topics: The Sweet Smell of Success: A Breakthrough in Aroma Retention in Winemaking Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices Exploring the Impact of Omnichannel Market