Afternoon Brief, April 12th

New Survey Reveals America’s Favorite Wine: A new survey from YouGov analyzing the wine drinking habits of U.S. citizens has revealed more about America’s wine culture. The study examined both the frequency that Americans enjoy wine as well as their specific preferences...

NAPA, CA – September 13, 2022 – WineGlass Marketing announced today that it has reached an agreement with Cakewalk Design Studio of Abbotsford, Canada to combine services. The move comes at a crucial time as wineries are planning for what will hopefully be a busy Q4 after a lackluster hospitality season. “We are typically busy this time of year,” explains Susan DeMatei, President and Founder of WineGlass Marketing, “but this year our winery clients have a little more motivation to really make the most of their Q4 programs and we want to over-deliver”. Cakewalk Design Studio, which just passed its 7th anniversary, was born out of design staff from Vin65, now WineDirect. The agency, which focused on website creation, has a solid reputation with equal strengths in coding and technical development as well as creative and cutting-edge design. “We’ve always been focused on delivering the best possible tools for our clients,” says James

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and I traveled to and stayed in four major wine-tasting regions: Alsace, Champagne, Burgundy, and the Rhine/Mosel. While there are countless and apparent differences between how France, Germany, and the US promote tourism and sell wine directly to customers, there are equal similarities if you look hard enough. As a native of Napa, wine tourism and marketing wash over me. But, on this trip, I found myself in the rare role of a focused tourist. So, I became aware of the marketing cues and delivery vehicles and noted what worked, and what didn’t.  HERE’S SOME OF WHAT I LEARNED: 1. YOU CAN’T JUDGE A BAGUETTE BY ITS CRUST. If I were to ask you to paint a picture of your idea

NAPA, CA – August 16, 2022 – WineGlass Marketing announced today that it had been honored as one of the Best in the Food & Drink Website or Mobile Site category in the 26th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide in the 2022 competition. The International Academy of Digital Arts and Sciences (IADAS) presents the Webby Awards. “Honorees like WineGlass Marketing are setting the standard for innovation and creativity on the Internet,” said Claire Graves, President of The Webby Awards. “It is an incredible achievement to be selected among

By Susan DeMatei In the September/October issue of Grapevine Magazine, I wrote an article entitled “The four reasons you should care about online reviews.” As a quick recap, the four reasons were: We are at the precipice of a cultural shift from Baby Boomer values (externally showing luxury as validation, including professional and published reviews and scores) to Millennial values (internal and self-validation, including being part of a community that shares your beliefs). The internet and modern eCommerce train us to look for the most popular brands and rank the highest among people (we assume) are peers. Google evaluates reviews when delivering search engine responses and ranking. Your customers care about review sites. 92% to 97% of customers look for or read a review before doing business with a company. 80% of us trust reviews by strangers just as highly as a reference from our friends. 72% of us look for only positive reviews, and 86% will not do business with those