The fog along the California coast is alive — it flows from the Pacific Ocean up through passes in the protective coastal ranges and into the valleys like a tide. It rises into the hills and breathes before slowly receding to the valley floors and retreating through the mountains, across the sands and into the ocean waters. Toward the north, these fogs nurture the redwoods, and all along the coast, they provide relief from hot daytime temperatures for many wine country vineyards. The Niner Estate vineyards are near Paso Robles, about 20 miles from the Pacific Ocean. They are protected from the cold maritime winds by the Santa Lucia mountain range that parallels the coastline. One of the valleys the fog creeps through is the nearby Templeton Gap. For over a decade, Niner Wine Estates’ winemaker Patrick Muran has been crafting the Fog Catcher Bordeaux blend that he says is “named after the cool banks of fog we often see drifting over our vineyards on early mornings in

Sustainable Story: Niner Wine Estates Shoppers’ sense of urgency around climate change is rising. 78% of global consumers feel that environmental sustainability is important, they like the idea of being sustainable, and want to live more sustainable lives (Simon Kucher & Partners, 2021). While many brands and retailers today are making eco-friendly claims, some chalk up to little more than greenwashing: a marketing ploy designed to make products seem more sustainable than they are. Because of this, consumers feel that they can’t always trust “green” claims. It’s more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. Wondering what it means to share a story that consumers can trust? See an example in this week’s Marketing Tip, where we share Niner Wine Estates’ Sustainable Story surrounding the Value of Energy Efficiency.   Stacking Energy Savings Electrici

Shoppers’ sense of urgency around climate change is rising. 78% of global consumers feel that environmental sustainability is important, they like the idea of being sustainable, and want to live more sustainable lives (Simon Kucher & Partners, 2021). While many brands and retailers today are making eco-friendly claims, some chalk up to little more than greenwashing: a marketing ploy designed to make products seem more sustainable than they are. Because of this, consumers feel that they can’t always trust “green” claims. It’s more important than ever for sustainable brands like you to share your sustainable story in a meaningful and authentic way. Wondering what it means to share a story that consumers can trust? See an example in this week’s Marketing Tip, where we share Niner Wine Estates’ Sustainable Story surrounding the Value of Energy Efficiency.   Stacking Energy Savings Electricity use in the winery accounts for a la

Afternoon Brief, March 23rd

Berkeley Man Who Destroyed $250 Million of Wine in Fire Dies: Mark Anderson who embezzled thousands of bottles of wine from his clients and set fire to a warehouse in 2005, destroying 4.5 million bottles of wine worth $250 million, has died...

Afternoon Brief, October 5th

Coalition Sues to Force Treasury Department Decision on Alcohol Labeling: A coalition of consumer groups sued the Treasury Department today to compel a decision on mandatory alcohol content, calorie, ingredient, and allergen labeling on alcoholic beverages...