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Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...
American Vineyard MagazineArdagh Glass Packaging-North AmericaAuction of Washington WinesAvensole Vineyard and WineryChehalem EstateCliff Lede VineyardsFamiglie StoricheFull Glass Wine Co.Hope Family WinesMarkham VineyardsNew Jersey Winemakers Co-OpParable WinesProWeinRepublic National Distributing CompanyThe Sommeliers Choice AwardsTrysk Print SolutionsTurrentine BrokeragevinSuiteWashington State UniversityWine Fair HalifaxWineshipping
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Creators of the groundbreaking GOfermentor automated wine making system are now offering the winemaking community an automated device that allows wineries to rapidly make samples to evaluate wine blends. GOblend is a laboratory instrument that can automatically and accurately make a blend from up to four distinct wines within seconds, vastly improving the tedious use of pipettes and graduates in almost every winery – a methodology unchanged in decades. “Most wines are blends – even single vineyard barrel trials require balancing,” notes Vijay Singh (founder of GOfermentor). “It is the winemaker’s art to make a balanced wine – this requires blending in different wines. With the GOblend, we are just giving winemakers a tool to make that process less tedious and more precise. Instead of making 10 blends in a morning using graduates and hand measurements, you can make 50 blends in the same amount of time with more ease and accuracy than has ever b
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