Napa, CA (January 6, 2026) – Dickenson Peatman & Fogarty (DP&F) is pleased to announce that attorney Tracy Genesen, former Vice President and General Counsel for Wine Institute, has joined the firm’s Alcohol Beverage Law and Compliance (ABLC) practice group. Tracy is internationally recognized for her legal work in the alcohol beverage industry. At DP&F she will continue providing incisive, strategic counsel to help business owners and operators successfully navigate the challenges inherent to highly regulated industries, including those for wine, spirits, and ready-to-drink beverages (RTDs). “We are thrilled to have Tracy join our team and further expand our deep bench of attorneys with expertise in the alcohol beverage space,” said DP&F managing partner John Trinidad. “She has been at the forefront on the key legal and policy issues – both domestic and international – that alcohol beverage businesses face: advertising a

Napa, CA (September 30, 2025) – Dickenson Peatman & Fogarty (DP&F) is pleased to announce the addition of three new Associate Attorneys: Leslee Carroll, Nick Conti, and Elena Moreno. DP&F Litigation Group Grows by Two DP&F’s Litigation group, led by firm partner David Balter, grew by two associate attorneys this summer. This expansion serves DP&F’s commitment to delivering effective, efficient, and results-oriented solutions to help clients navigate civil litigation disputes. Leslee Carroll joined DP&F from a firm focused on construction litigation and has experience in all manner of civil litigation, including contract claims, tort actions, and property disputes. She received her law degree from the UC Davis School of Law, and her B.A. from UC Santa Barbara. Leslee is a member of the Richard M. Sangster American Inn of Court and serves on the board of Napa County Women Lawyers. Nick Conti worked in the field of special education law prior to j

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Owen Dallmeyer, photo by Emma K Creative Napa, CA (March 3, 2025) – Dickenson Peatman & Fogarty (DP&F) is pleased to announce the election of Owen Dallmeyer in DP&F’s Business Law group to the firm’s partnership. Carol Kingery Ritter, who leads the Business Group notes, “Owen has been a member of the Business Law group for 8 years and is an anchor in our transactional practice. I look forward to Owen’s partnership in providing excellent service to our wide range of local and wine industry business clients.” Owen joined DP&F in April 2016. Prior to joining the firm, Owen was a litigator specializing in wage and hour and traditional labor law in San Francisco for a national law firm. Owen received his law degree from the UC Davis School of Law and his B.A. from the University of California, Berkeley. He has also earned his Wine & Spirit Education Trust Level 3 Award in Wine. About DP&F Dickenson, Peatman & Fogarty PC (D

Cost-Effective Fencing for Small and Medium Vineyards For small and medium vineyards, balancing crop protection with budget constraints can be a challenging task. Wildlife damage, particularly from deer, can significantly impact yields and threaten a vineyard’s bottom line. While large-scale vineyards often have the resources to invest in high-tech solutions, smaller wineries need affordable yet reliable options to safeguard their vines. The Challenges of Wildlife Management for Small and Medium Vineyards Smaller vineyards often face unique challenges when it comes to wildlife management. Limited budgets can make it difficult to invest in extensive control systems, while the smaller scale of operations means even minimal wildlife damage can result in significant revenue loss. Additionally, managing labor and maintenance costs further stretches already limited resources, leaving vineyards vulnerable to the impact of deer and other wildlife. “We’ve seen time and time ag

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro, Wilbur Ellis, Landry’s, and the San Francisco Giants. As unveiled at this week’s annual Dollars & $ense meeting, held virtually, 2025 marks a year dedicated to “Renewing, Building, and Growing” these renowned programs, expanding their reach, amplifying the Sonoma County story, and setting new benchmarks in excellence. As Karissa Kruse, president and chief executive officer of Sonoma County Winegrowers, started her presentation with a review of the past twelve years since she joined the organization, it was clear that the results in building the brand’s visibility over the years has been successful. From being world leaders in sustainability, to sports ma

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

National Storage Tank began in the Napa Valley, Our roots are in wine, and they are deep, we served the needs of the Wine Industry in Napa & Sonoma Counties for years before we began to branch out into other industries. Behind all the prestige and panache involved in the Wine Industry, there are two things we always keep in mind; Agriculture and Manufacturing. We never forget neither the farmers nor the vintners, and from field to press and have been facilitating both for a long time.  Water Storage Tanks Irrigation is essential, water on demand for crops, and frost prevention. Our tanks come in a wide variety of gallon capacities from 5,000 to 5 million and can be fitted with outlets of any size for maximum water draw, anti-vortex systems are second nature to us as well. Your crop needs a consistent and reliable water source because grapes grow and the weather changes often so vineyards have to be ready at a moment’s notice. Our Corrugated Bolted Steel Tanks have

The Juan Nevarez Memorial Scholarship, a program designed to support the children of California’s vineyard and winery workers in their pursuit of higher education, is now accepting applications for the upcoming academic year. Scholarships are open to graduating high school seniors or students currently enrolled in junior college, four-year universities, or trade schools. Applicant or applicant’s parent/guardian must be employed or contracted by the California vineyard and winery industry. Applicants must demonstrate financial need, academic achievement, and a commitment to their community. Multi-year scholarship awards range from $1,000 to $6,000 per student per year. The number of scholarships awarded is based on fund availability. APPLY This scholarship does more than alleviate the financial burden of higher education. The program makes a unique investment in a dedicated Scholarship Mentor who is a resource to the students throughout their collegiate career

At Andavi Solutions, we interact with a wide array of wine & spirits sales teams.  When it comes to those who consistently achieve high levels of sales performance, we’ve discovered 5 habits common to all of those high achievers.  1. They measure what really matters.  Everyone is familiar with the “standard” Adult beverage KPIs, such as shipments, depletions, points of distribution, and accounts sold. The best-performing sales teams do not use standard KPIs to measure success; they use them to confirm results.  More time and energy are spent on forward-looking metrics (leading indicators), such as: Penetration of target accounts (percentage) Sales per POD in target accounts (velocity) Retention of the best placements (re-order) At-risk accounts (downward trending sales) Account touches (who and how often) Top-performing sales teams are relentless in measuring performance, and the key is having centralized dashboards visib