Radoux USA is pleased to announce that April Moulton has joined the company as Regional Sales Manager, further strengthening Radoux USA’s presence across key U.S. wine regions. April brings more than 10 years of experience in the cooperage industry and a strong customer‑focused approach to her new role. She will be supporting National Sales Manager Craig Holme in Napa Valley, while taking the lead for the Central Coast and Oregon, working closely with the Radoux USA team to ensure consistent, high‑quality service for customers. “April brings professionalism, energy, and a deep understanding of our industry,” said Craig Holme, National Sales Manager, Radoux USA. “She is a valuable addition to our team and a strong partner for our clients.” April’s appointment reflects Radoux USA’s continued investment in long‑term relationships and dedicated regional support. The Radoux group, based in the Cognac region of France, is a leading manufacturer of Fr

Kamee KnutsonM. A. Silva USA, the leading and award-winning manufacturer of premium corks, glass and packaging, announced today it has hired two account managers for its California-based sales team: Kamee Knutson and Tod West. Kamee Knutson has been in the winemaking business for over twenty years and brings her extensive knowledge and expertise of the craft to her new position. Commenting on her hire, M. A. Silva’s General Manager, Mike Bartlett said, “We are excited to have someone with Kamee’s extensive winemaking experience join the M. A. Silva family. Her experience and knowledge will make her a valued advisor to our customers and our team.” For Kamee, this new position is a way to stay connected to the craft and community that shaped her. “The closure is the last thing to touch a wine before it is poured, and I can’t think of a better partner, in that moment, than M. A. Silva.” Tod WestTod West, a wine industry veteran, will be responsibl

With the U.S. wine industry under pressure from declining sales, shifting consumer trends, and economic headwinds, Sonoma County’s vintners and grape growers are coming together in an unprecedented way to confront these challenges – and chart a positive path forward for the local industry. A steering committee of regional leaders has been formed to explore establishing the Sonoma County Wine Improvement District (WID) to provide stable, strategic funding for the long-term strength and sustainability of Sonoma County’s wine and agricultural economy.  The stakes are high. The marketplace is changing rapidly and maintaining the status quo is not an option. The wine industry is facing challenges like never before which must be addressed to reverse the decline and grow the overall wine category.  This effort is significant and grounded in a fundamental truth: grape growers and vintners are inextricably connected, and the success of one depends on the strength o

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t just waiting for guests to walk through their doors. They’re packing their corkscrews and passports, finding their biggest fans where they live, work, and play—from the next city over to the far side of the globe. Welcome to the golden age of wine roadshows—and, now, globetrotting wine adventures! Why Travel? Because Wine Is About Connection Wine is the ultimate connector. It brings people together and creates memories, whether it’s a backyard BBQ in Austin or a sunset dinner on the Amalfi Coast. Your most devoted club members and best customers crave those connections—and they’re hungry (and thirsty) for experiences that go b

It’s hard, in any business, to choose strategies that promote long term growth and longevity while struggling to keep the lights on and make payroll every month. Under thinly veiled panic, we have a tendency to push our sales teams to treat our buyers as means to an end when cash is tight. Overvaluing vanity metrics like off-premise accounts sold, we scrounge for quick, small wins and placements that result in high churn and ultimately lead us right back to square one.    While we may accept – somewhere in the distant, tightly compartmentalized, “rational part” of our brain – that not all accounts are equal and that the vast majority of volume is driven by the top ten or twenty percent of our customers, we go on behaving this way nonetheless, because action feels better than a sales cycle rivaling the Great Wall of China lengthwise.   The good news for wineries & distilleries willing to be more strategic with their sales resources is

Keeping up with industry news and trends is one of the most underrated disciplines in beverage alcohol. It’s a frightening habit, admittedly — slowing down long enough to read or at least skim several articles every day when the return on investment takes months or years to materialize.  When sales are down, it’s human nature to scrounge for the fastest wins available. In our desperation to keep the lights on, we abandon most eagerly the very practices that would lead to longevity and profitability for our business. The inconvenient timing of these insights — namely, that the best articles and industry reports tend to circulate precisely when everyone has checked out for the holidays —only intensifies the competitive advantage up for grabs by those who are paying attention. An up-to-date understanding of consumer preferences and behavior can inform our production, focus our messaging, and align sales & marketing so that everything from tasting ro

San Jose, CA, December 3, 2024 – LibDib, the leading web-based alcohol distributor, proudly announces its recognition for “Best Technology Innovation” by Beverage Wholesaler in their prestigious Distributor Best Practices Awards. This accolade underscores LibDib's commitment to transforming the beverage alcohol industry through cutting-edge technology, specifically the company's LibTech SaaS division.  "We are absolutely thrilled to receive this recognition as it’s a testament to the hard work and dedication of our team to push the boundaries of what's possible in the beverage distribution space,” said Richard Brashears, COO of LibDib and General Manager of the LibTech Division. “Our mission has always been to transform the industry through cutting-edge technology and this recognition affirms that we have built the leading platform. The LibTech division now brings this platform to any beverage alcohol industry player.&rdquo

For 18 years, you've known us for compliance - now discover how we've evolved into the industry's most comprehensive direct sales platform. Our team is ready to show you how we can streamline your entire operation, from point-of-sale to multi-state compliance. At booth 632, we'll be showcasing our Vinoshipper POS software and hardware - a complete solution that integrates seamlessly across all sales channels. If you're looking for a single platform to manage all your direct sales channels, we'll be happy to show you how our POS system can work for your business. We're also excited to share our new Compliance Management Services (CMS), providing a third option in compliance solutions, joining ShipCompliant and Avalara. If you're currently managing compliance in-house or using a service that isn't meeting your needs, come learn how our expertise can make a difference. We understand that changing systems or choosing a new sales platform can feel daunti

At the top of this year, Trident Fence was pleased to welcome George Horetsky to its team as the new senior sales representative. His extensive background in logistics and sales, coupled with his strategic approach to client relationships, are the reasons he was brought onto the team as a valued asset to the Trident Enterprises portfolio. “It has been really great to have George on board,” said Mark Dayhoff, COO at Trident Enterprises, the parent company of Trident Fence, DeerBusters and Easy Pet Fence brands. “His experience and dedication have already made a positive impact for our clients and the organization, and we look forward to his continued contributions.” George brings nearly 14 years of experience from XPO Logistics, where he held positions as both a National Account Executive and Service Center Manager before joining Trident. A graduate of Slippery Rock University of Pennsylvania, George also served as a Navy petty officer, demonstrating his dedicati