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Scholarship Applications are Open!
Make sure your staff knows their college and trade school-bound students are eligible to apply for the Juan Nevarez Memorial Scholarship. This community-funded program helps college students achieve their dreams. Applicant or applicant’s parent/guardian must be employed or contracted by the California vineyard and winery industry. Easily share how to apply by posting the flyer and including the paycheck inserts (English and Spanish) next payroll.  Applications are accepted from February 2 through March 31. Meet Juan The program is named in honor of Juan Nevarez, a beloved member of the Central Coast winegrape industry, whose kindness, expertise, and passion shaped many local vineyards. Nevarez spent a lifetime working every job he could gathering knowledge that eventually enabled him to start his own vineyard management company, Nevarez Farm Labor, and own his own eighty-acre vineyard. Although Juan struggled to read and write himself, he dreamed of higher ed
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Scholarship Applications Open February 2
Are you or your parent/guardian employed or contracted by the California vineyard and winery industry? Mark your calendar: Juan Nevarez Memorial Scholarship applications are open from February 2 through March 31, 2026. Scholarships are awarded based on financial need, academic excellence, and community, work and/or caregiver responsibilities. Multi-year scholarship awards range from $1,000 to $6,000 per student per year. The number of scholarships awarded is based on fund availability. 2 Ways to Share this Opportunity: Both are available in English and Spanish! 8.5x11’ flyer  Paycheck inserts: Spanish  |  English Learn more about how to apply. In partnership with Must! Charities.
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Scholarship Applications Open February 3
Are you or your parent/guardian employed or contracted by the California vineyard and winery industry?  Mark your calendar: Juan Nevarez Memorial Scholarship applications are open from February 3 through March 31, 2025. Scholarships are awarded based on financial need, academic excellence, and community, work and/or caregiver responsibilities.  Multi-year scholarship awards range from $1,000 to $6,000 per student per year. The number of scholarships awarded is based on fund availability. Visit our website to learn more about the application process. 2 Ways to Share  Both are available in English and Spanish! 8.5x11’ flyer  Paycheck inserts: Spanish | English  In partnership with Must! Charities.
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Embracing Change: Scholar Story
Embracing Change Juan Nevarez Memorial Scholarship recipient, Lizbeth, had a meticulously laid out her plan to become a nurse. After years of studying and testing, she completed her pre-nursing at Cuesta Community College and was ready to transfer to a nursing program to complete her credentials. Everything was going as she planned until she was waitlisted in the heavily impacted healthcare educational system. Recovering from her disappointment, Lizbeth took a step back to evaluate her next steps. She knew that while starting a nursing program was on pause, her path to achieving her dreams didn’t have to be. Lizbeth is implementing a multi-tiered plan of action. While she waits for her acceptance into the program, she continues college part-time and works as a phlebotomist technician. She strengthened her admission resume with the help of her pre-health advisor at Cuesta and her Scholarship Mentor, Alex. As a backup plan to her school of choice, she has submitted an application
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Wine industry and business leaders from across the country once again came together at Must! Charities’ PURPOSE event with a shared passion to give back—and the results were astounding...

2nd Annual PURPOSE Event Ascends Ranks of Country’s Top Grossing Wine Auctions  August 18th – Paso Robles, California—Wine industry and business leaders from across the country once again came together […]

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Today's wine business news for wine industry professionals...

What the Biden Administration’s Anti-Trust Directive Means for the Wholesale Tier: Experts believe the Executive Order may correct unfair trade practices; few predict any immediate or drastic results...

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