This week only, we’re adding something extra to make your Sip & Savor experience even more exciting. Every ticket purchased for our May 1st Sip & Savor includes an entry into a wine giveaway , a curated 4-pack featuring one wine from each winery pouring at the event: Bienvenue, Bucher, Jeff Cohn & Parea. A collection valued at over $200 ! The giveaway entry offer ends Sunday, April 26th at midnight, and the winner will be announced at the event on Friday, May 1st (must be present to win). This isn’t your typical wine tasting… At our Kentucky Derby Sip & Savor , it’s all about sipping, playing, and celebrating. Here’s what you can expect: Photo Booth Moments – Grab your crew and capture the night DIY Hat-Making Station – Because Derby style is a must Lawn Games & Activities – A little friendly competition never hurts Welcome Mint Spritz – The perfect way to kick off the evening Classic Derby Races on the TVs – Get into the spirit Music + Great Vibes all night l

Vibes more positive, not yet the hard facts and figures An unseasonably warm start to spring in California has accelerated vine development in the growing areas to a marked extent: This month’s report relays the latest news from the vineyards – and how it may, or may not, affect the bulk wine and grape markets – and delves deep into the California Department of Food & Agriculture’s Preliminary Grape Crush Report for 2025, published last month. The state’s smallest winegrape harvest in 26 years, combined with some improved mood music regarding case-good sales – if lacking hard figures to support it – has helped create a feeling that the wine industry is headed in the right direction. Before the sunlit uplands are reached, however, more painful rightsizing must occur, and we continue to see vineyards removed and mothballed, crush and storage capacity taken offline, and companies shrinking, merging, or shuttering altogether. In the shorter te

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

Recent-vintage stocks growing tighter The 2026 harvests in the Southern Hemisphere are in full swing – a number are ahead of a typical schedule, in fact – and this month’s Global Market Report provides the latest on conditions, grape quality, and crop-size expectations. With one exception, the bulk markets of the world have been quiet over the past month. The introduction to our March 2025 report applies again 12 months on: “The bulk market can be characterised as slow and steady since mid-February, with the Southern Hemisphere focused on harvest and demand in the Northern Hemisphere dampened by flat or declining retail sales and, in Spain, some elevated pricing.” Wary buyers are waiting to see how the harvests affect availability and pricing before committing, perhaps using the intervening time to take the industry pulse at shows like Wine Paris (growing in prominence; we review its recent instalment here) and ProWein, and generally try to gain a read on

Millotte discovered a huge wine event to be more optimistic and energetic than anticipated. Vinexposium Wine Paris is supposed to happen in the middle of a difficult moment for wine. Consumption headwinds. Generational shifts. Distribution pressure. I expected caution, maybe even fatigue. What I found instead was energy. Brighter halls. Open stands. Conversations flowing. At the end of the day, music started, cheese appeared, and business kept happening. Serious, yes... but human. Epicurean. Alive. Optimism was not loud or naive. But people were still investing, traveling, launching, meeting. The industry is not retreating. It is trying to adapt. Get the full scoop from Outshinery founder, Laurie Millotte.

Great Champagne tells its story long before the cork is popped. With the Mélodie Frossard label, an abstract idea rooted in anticipation, rhythm and movement was transformed into a tangible expression of craftsmanship. The result is a Champagne label that translates inspiration into material, structure and embellishment through close collaboration between design and production. At the heart of the concept lies the idea of Champagne as a silent melody. Not heard, but seen. Not tasted, but anticipated. The perlage becomes a vertical score, each bubble a note rising patiently to the surface. This poetic starting point shaped every design decision that followed. Translating Inspiration into Design The creative concept was developed by Atelier Design, an Italy-based studio specialising in label design for high-end beverages. For founder Luca Morandini, the label is more than decoration. “A label is the first and most powerful message of a product. It must already com

If you’re heading to the DTC Wine Symposium in Monterey, we’d love to invite you to join the eCELLAR team for a relaxed Bubbles & Bourbon Happy Hour on January 21st in our hospitality suite. Swing by between 5:30–7:00 PM to enjoy bubbles, bourbon, small bites, and good music, all in great company. It’s an opportunity to unwind, connect, and spend time with fellow colleagues and the eCELLAR team before the evening continues. Please RSVP if you’d like to join!  

We are deeply saddened to say that we lost our beloved founder Alberto Migliardi on December 9th, 2025.. He was more than our founder, he was our family.. He meant a great deal to us, and we know he meant a lot to all of you. Alberto was one of the most loving, joyful, and genuinely funny souls most people will ever meet. He had an extraordinary ability to turn ordinary moments into lasting memories through laughter, stories, music, or simply by bringing people together. Human connection was at the center of everything he did. He thrived on presence, conversation, shared experiences, and those spontaneous moments that make life richer. If you knew Alberto, you knew how deeply he cared. He had a rare gift for making people feel seen and valued, and he carried that same authenticity into his work. Alberto embraced life as fully and openly as he embraced the people in it. He was always ready with a big hug, a warm smile, and genuine enthusiasm for seeing familiar faces again. His lega

Forget the harsh, high-proof jars of yesteryear. This is Moon Moonshine, a modern spirit for a modern drinker: smooth, flavorful, mixable, and built for today’s drinkers. It’s low sugar, low calories, no artificial ingredients, and has a lighter, smoother finish than most tequila or whiskey.  Crafted in Kentucky with non-GMO corn, premium limestone and shale–filtered spring water, and distilled in copper pot stills, Moon Moonshine delivers a clean, contemporary take on America’s original spirit. Three all-natural flavors—Citrus, Berry, and Tropical—come in at 35% ABV. Launched just four months ago, the brand is already picking up major traction in Florida. College bars, beach bars, cocktail bars—they’re all leaning in. And with good reason: Moon Moonshine is easy, versatile, and profitable for Buyers. “Moon Moonshine takes a timeless spirit and gives it a bold, modern twist. We wanted a people-forward brand that’s s