What’s the opportunity cost of stopping to ingest another piece of content? Two sentences in, are you gripped with a guilty impulse to reach for your phone or keyboard and start making calls instead? I’d like to redirect your energy so that your success in sales isn’t random or acute, but consistent and chronic — the result of a strategic, focused effort that means doing less and selling more. Defining Success If I “get you” to read this article, does that mean I’ve written it well?  “Well,” you might say, “that depends on your goal, I guess. What are you trying to do here —put words in my mouth?” As tribal creatures, we tend to assume everyone around us is on the same page, that we define success in the same way.  In Chapter 1 of The Psychology of Money, Morgan Housel argues that “Nobody’s Crazy” — every one of us handles our finances based on different values, informed