Afternoon Brief, May 28th

US Wine Industry Fights Back with New Marketing Campaigns: It might feel like it's all gloom and doom in the wine industry right now, but two separate groups are creating positive energy around wine. Felicity Carter reports...

Lula Cellars 2020 Rescue Block Pinot Noir Takes Top Honors November 17, 2023 — Winners have been announced in the 2023 Harvest Challenge Wine Competition. After two spirited days of judging, Lula Cellars 2020 Rescue Block Pinot Noir took the top prize. It was also awarded Best Red Wine and Best of Anderson Valley AVA (Mendocino County, Calif.). Coming in at 98 points, judges praised the wine as “rich, ripe” and for its “Bing cherry,” and “hint of orange peel.”  Lula Cellars is a boutique winery located in California’s Anderson Valley. Its focus is on world-class Pinot Noirs both from its estate and across Anderson Valley, as well as other single-vineyard offerings from the greater Mendocino County. When preparing to plant their own vines, Lula owners discovered some-1,000 old vines “literally lying down, as if waiting to be rescued.” Lots of TLC later, these mystery Pinot Noir grapes have thrived. There’s no in