Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

AI Wine Marketing Agents Help Small Brands Innovate The AI revolution has finally come for DTC wine marketers! We’re not talking about creepy 6-fingered hands or generic copy generated at the speed of AI. Today’s AI wine marketing agents combine speed and fluency with expert training to help small teams outperform with better ideas and faster implementation, thanks to the assistance of AI. WHY WORK WITH AN AI MARKETING AGENT? It’s no secret that the majority of direct-to-consumer (DTC) wineries are small brands, lucky to have even a part-time marketing team. Despite working miracles on non-existent budgets, the most challenging part of being a solo DTC wine marketer is often working alone without the benefit of professional colleagues you can brainstorm with. That’s why we built Miri: DTC Wine Marketing Advisor HOW CAN MIRI HELP? Miri’s extensive training includes 20 years of proprietary DTC wine marketing data, focusing on best practices in tast

Afternoon Brief, November 18th

Flooding in South-East Australia Set to Hit Wine Production: Wine producers in south-east Australia have been taking stock of flood damage and some fear significantly reduced yields, although the total proportion of vineyards affected remains unclear...