Afternoon Brief, August 30th

Kelham Vineyards Is in Bankruptcy Court as Family Feud Continues: A bitter family dispute over a Napa Valley winery has landed in bankruptcy court and a trial scheduled for October...

The founders of Michael Lavelle Wines set out to change the way people of color experience wine and disrupt the overwhelmingly white wine industry. The wine label goes a long way in making this happen. The brand has a few inches of space and a few seconds of time to catch a consumer’s eye, make them feel something, and have them make the decision to purchase the product.  When creating the label for the Iris Collection’s Rosé and Zinfandel, the Michael Lavelle team considered all design aspects— color, size, texture, finishings (foils, glass, varnishes, etc.), and more—to ensure the labels best represented the high-quality wine inside of the bottle. Aaron Coad, Head of Creative at Michael Lavelle Wines, said, “As most customers purchase with their eyes, we wanted to be intentional about ensuring the full aesthetic of our bottles, including the label, was beautiful yet minimalistic in design to catch the attention of curious cus