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Wine Industry AdvisorWine Industry Advisor
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Congratulations to Doug Frost, Owner of Ecolands Winery, for being selected as one of Wine's Most Inspiring People.
February 23, 2026
Congratulations to Doug Frost, Owner of Ecolands Winery, for being selected as one of Wine's Most Inspiring People.

By Melanie Young Many industry professionals would gladly rest on their laurels after becoming only one of four individuals* in the world to achieve both

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Multi-Color CorporationMulti-Color Corporation
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New Innovation Alert: Sandprint ✨
February 4, 2026
New Innovation Alert: Sandprint ✨
We’re excited to introduce Sandprint — a new premium finish that adds a distinctive grit-like texture to your labels, creating a tactile experience that stands out on the shelf. Key Details & Capabilities: - Substrates: Sandprint is applied over smooth pressure-sensitive films and coated papers, making it easy to achieve a premium textured finish without needing specialty stocks. - Foil Stamping: Sandprint works seamlessly with foil stamping, allowing you to layer metallic effects with rich tactile texture for maximum visual impact. - Varnishes: Spot flexo gloss can be applied over Sandprint, adding selective shine and contrast that enhances both the design and the texture. - Embossing: Sandprint is fully embossable, allowing you to create bold and dimensional designs. Experience it firsthand, request a sample today! melanie.powell@mcclabel.com
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Wine Industry AdvisorWine Industry Advisor
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Recent changes allowing wine advertising on the TikTok social media platform have opened new doors to gain traction with enthusiastic — and younger — drinking age consumers.
October 18, 2024
Recent changes allowing wine advertising on the TikTok social media platform have opened new doors to gain traction with enthusiastic — and younger — drinking age consumers.

The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing

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Wine Industry AdvisorWine Industry Advisor
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Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked or under-budgeted in wine marketing. Now is the time to reprioritize.
October 7, 2024
Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked or under-budgeted in wine marketing. Now is the time to reprioritize.

To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is

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Wine Industry AdvisorWine Industry Advisor
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With thousands of SKUs in the marketplace, the competition for selling your wine is tough. Add to this challenge a decline in wine consumption, according to industry reports, and it’s an uphill battle for wine brands everywhere, regardless of size or reputation.
June 12, 2024
With thousands of SKUs in the marketplace, the competition for selling your wine is tough. Add to this challenge a decline in wine consumption, according to industry reports, and it’s an uphill battle for wine brands everywhere, regardless of size or reputation.

What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young   With thousands of […]

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Wine Industry AdvisorWine Industry Advisor
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Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. Her articles have appeared in Wine Industry Advisor and Wine Enthusiast.
February 22, 2024
Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. Her articles have appeared in Wine Industry Advisor and Wine Enthusiast.

By Carl Giavanti   Melanie Young is a certified specialist of wine and co-host of The Connected Table Live global podcast, which spotlights thought leaders in wine, food and hospitality. […]

wine writerTurning the TablesMelanie Young
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Wine Industry AdvisorWine Industry Advisor
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Wine features prominently in many television and film productions, and placing brands in these shows can deliver millions of viewers — each one a potential customer. So how do you make sure your wine gets the role?
October 30, 2023
Wine features prominently in many television and film productions, and placing brands in these shows can deliver millions of viewers — each one a potential customer. So how do you make sure your wine gets the role?

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving

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Wine Industry AdvisorWine Industry Advisor
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Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. Here are tips to get the most from wine sponsorships.
October 6, 2023
Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. Here are tips to get the most from wine sponsorships.

Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s more, […]

event sponsorship
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Wine Industry AdvisorWine Industry Advisor
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“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne cork. And, much like sparkling wines, there are different influencer styles. Many wine experts are considered “influential,” but not all are “influencers.” Marketing experts sum up the difference in three words: “social media engagement.”
September 5, 2023
“Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne cork. And, much like sparkling wines, there are different influencer styles. Many wine experts are considered “influential,” but not all are “influencers.” Marketing experts sum up the difference in three words: “social media engagement.”

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop […]

wine influencersocial mediametking
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Wine Industry AdvisorWine Industry Advisor
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Familiarization (aka “fam”) trips are an effective way to introduce media and trade to a wine region and its producers. Like any organized tour, there are multiple moving parts and personalities. Every host wants things to run smoothly and produce tangible results. Here are some expert tips to make that happen.
August 9, 2023
Familiarization (aka “fam”) trips are an effective way to introduce media and trade to a wine region and its producers. Like any organized tour, there are multiple moving parts and personalities. Every host wants things to run smoothly and produce tangible results. Here are some expert tips to make that happen.

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective […]

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