When we launched the Sustainable Winegrowing Podcast in 2016, we weren’t sure where it would go. Now, 300 episodes later, it’s become a go-to resource for growers, researchers, educators, and wine industry professionals dedicated to sustainability. To mark this milestone, we flipped the mic around and interviewed our host, Craig Macmillan, PhD — long-time vineyard and winery professional, educator, and now podcasting veteran — to reflect on some favorite episodes, meaningful moments, and what’s ahead. From Zoom Recordings to Global Reach Craig began hosting when the podcast was just an idea sparked by the Vineyard Team’s goal to make sustainable winegrowing knowledge more accessible. “I wasn't a podcast listener at all,” Craig admits. “But I said sure, why not? Let's try it.” Since then, the show has featured scientists, growers, and innovators from all over the world, creating a ripple effect of conversations and c

Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs?  Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The panel shares field examples from tasting rooms and clubs, then maps them to simple operational changes you can test this quarter. You’ll leave with practical ways to shorten the join flow, add flexible commitment (pause/skip/swap or prepaid), and build habit-keeping touches between shipments—plus the metrics that show it’s working. What you’ll learn Reduce tasting-room friction: capture contact earlier and streamline the join flow. Flexible commitment: pause/skip/swap and prepaid balances convert “almost” members and save cancels—without discounting. Between-shipment engagement: one planned touch + a simple cancel-save step k

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

Santa Rosa, Calif., February 24, 2025 – Lumo, the precision irrigation company that invented the world’s first smart valve for agriculture, announced today the integration of pressure monitoring into their precision irrigation system. The addition of pressure monitoring will enable growers to better understand the health and performance of their irrigation system, more quickly diagnose issues in the field, engage in preventative maintenance on pumps and other irrigation infrastructure, and figure out which vineyard blocks to irrigate at the same time to maximize efficiency. “Monitoring pressure is essential for gaining a holistic view of your irrigation system,” said Devon Wright, Lumo’s CEO. “When combined with the block-level flow data from our smart valves, growers are able to clearly understand how their system is performing, quickly figure out the root cause of any problem that pops up, and optimize their irrigation sets to maximize the ou

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi

March 14-16, 2023 | Lancaster, PA | Lancaster County Convention Center Stop by booth 39 to say hello, see what’s new, and chat with our experts. Don’t have tickets yet and want to attend? Use our code: EWE23VIP at checkout for free passes. Also, don’t miss Maria Peterson (Filtration Product Manager), Megan Hereford (Southeast Sales Rep) and Katie Cook (Northeast & Upper Midwest Sales Rep) at their speaking engagements: Join Maria as she covers: Comparative Filtration Technology | March 14 | 11:35am – 12:30pm Sterile Filtering at Bottling | March 14 | 3:55pm – 4:00pm Don’t miss Megan discuss: New Products for Cider Fermentation & Processing | March 14 | 1:40pm – 2:35pm Be sure to catch Katie as she covers: SO2-Alternative Strategies for Incoming Disease-Affected Fruit | March 15 | 8:15am – 9:15am See you there! Click here to learn more: https://easternwineryexposition.com/

NAPA, CA – August 16, 2022 – WineGlass Marketing announced today that it had been honored as one of the Best in the Food & Drink Website or Mobile Site category in the 26th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media and PR; Apps & Software, Social; Podcasts; Games and Virtual & Remote. Established in 1996, The Webby Awards received more than 14,300 entries from all 50 states and 70 countries worldwide in the 2022 competition. The International Academy of Digital Arts and Sciences (IADAS) presents the Webby Awards. “Honorees like WineGlass Marketing are setting the standard for innovation and creativity on the Internet,” said Claire Graves, President of The Webby Awards. “It is an incredible achievement to be selected among

Cline Family Cellars Celebrates 40 Years

April 4th – (SONOMA COUNTY, CA) — Cline Family Cellars, a family-owned and operated winery based in the Carneros wine appellation of Sonoma County, California, is proud to announce its […]