It's not for the faint of heart Going no-till certainly has been picking up steam in recent years, and overall it’s a good thing. When I first got involved in viticulture back in 2010 I was living in Italy. Like a lot of Mediterranean viticultural areas, there was a tendency to disc everything all the time. If you didn’t have a barren wasteland with vines poking out of it, you weren’t a good farmer. Anything you couldn’t get to with a tractor you sprayed with herbicide. One of my first vineyard jobs in Italy was spraying glyphosate out of a backpack sprayer all spring. I felt like I was in the final scene of the Godfather! Minus the dying part. Herbicide: the new four-letter word Mentalities have shifted since then both in Europe and here in the states. All in all it’s a good shift. We’ve all seen places that have gone on for years and years using herbicide to a point where you don’t even need to spray it anymore because that soil is so d

What’s the opportunity cost of stopping to ingest another piece of content? Two sentences in, are you gripped with a guilty impulse to reach for your phone or keyboard and start making calls instead? I’d like to redirect your energy so that your success in sales isn’t random or acute, but consistent and chronic — the result of a strategic, focused effort that means doing less and selling more. Defining Success If I “get you” to read this article, does that mean I’ve written it well?  “Well,” you might say, “that depends on your goal, I guess. What are you trying to do here —put words in my mouth?” As tribal creatures, we tend to assume everyone around us is on the same page, that we define success in the same way.  In Chapter 1 of The Psychology of Money, Morgan Housel argues that “Nobody’s Crazy” — every one of us handles our finances based on different values, informed

DRINKS Appoints Tech Finance Leader Matt Wolf as CFO

Wolf brings over a decade of financial leadership experience and a track record of success in SaaS and emerging tech LOS ANGELES, Jan. 4, 2024 — DRINKS, the pioneering and leading operating […]