The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April through June aren't the ones with the best wine or the prettiest views. They're the ones that showed up in someone's planning process three weeks before the trip happened. People don't stumble into wine country on a whim and wander from door to door the way they did fifteen years ago. They research. They scroll. They book. And if your winery isn't visible and compelling during that research window, you're invisible when it counts. The hotel industry figured this out years ago. Marriott doesn't wait until summer to market beach properties. They start running "book your getaway" campaigns in late winter, because they know the booking win

Keynote by Felicity Carter, Founder of Drinks Insider A global tasting and marketing forum where winemakers, sommeliers, and buyers share their insights and hone their tasting skills. Get ready for an unforgettable experience at our most popular wine conversations event! We've just completed the 2026 wine selection process with MS Evan Goldstein, and the 2026 blind wine tasting panel promises to offer a delightful mix of wine discovery and enjoyment. Last year, our event was overbooked, so secure your spot now for the Thirteenth Anniversary of the Annual Wine Conversations: A Global Tasting and Marketing Forum, hosted by DIAM Bouchage and G3 Enterprises. Buellton, CA Santa Ynez Valley Marriott 555 McMurray Road|Buellton, CA 93427 March 3, 2026 • 9:30 am - 12:00 pm Optional Lunch 12:00 pm - 1:30 pm Reserve Your Spot Alternate event on March 5, 2026 in Helena, CA.

Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO REGISTER Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch REGISTER SPEAKERS & TOPICS INCLUDE: Energy Shift for the Wine In

Join Vineyard Team and the Paso Robles Wine Country Alliance for an educational event that brings together wine industry professionals and energy partners for a half-day of sessions and networking focused on sustainable energy. THURSDAY, MARCH 14 8:00 A.M. - 1:00 P.M. SPRINGHILL SUITES BY MARRIOTT 900 EL CAMINO REAL, ATASCADERO  REGISTER   Itinerary: 8:00 – 8:30 a.m. …………….. Check-in, Coffee & Networking 8:30 – 9:00 a.m. …………….. Program Begins & Introductions 9:00 – 10:00 a.m. ……….….. Session 1: Energy Shift for the Wine Industry 10:00 – 11:00 a.m. …………. Session 2: Building Resiliency 11:00 a.m. – 12:00 p.m......… Session 3: Leveraging Energy Sustainability 12:00 – 1:00 p.m. …………… Networking Lunch  REGISTER      SPEAKERS &

44th Annual l’Ete du Vin Breaks Previous Fundraising Record Again

The Wine Community Raises More than $2.4 Million to Fund the Fight against Cancer NASHVILLE, TN (August 3, 2023) — The Nashville Wine Auction raised more than $2.4 million at the 44th Annual l’Eté […]

Reset Restart Refresh #2   Reset Your Systems for Clubs and Allocations Have a good long look at how you are currently running your club and/or allocation releases. Could it be fully automated? Consider club automation like none other: we created a solution that will allow you to setup and schedule your club to run by itself while you’re working in the cellar. Are you able to allocate limited releases to just the right buyers? With Active8 Commerce, you can build an exclusive brand image and exclusive offers across your customer segments, their peers, and unique among your competitors. Your customers will beg you for more and you can automate that too.  You really must see it to believe it. Book your no-obligation demo today.   Come and meet us! Oregon Wine Symposium February 14-15, 2023 - Oregon Convention Center, Portland, OR #404 Pick TN Conference February 16-18, 2023 - Cool Springs Marriott, Franklin, TN #6

      Reset Restart Refresh #1   A Fresh Look at Your Customers It's a great time of the year to take a step back and take a big breath. Your DTC sales channel deserves a fresh look. With Activ8 Commerce, you'll get the tools to be better, do more and get results. Let's start with a fresh look at your customer database. Have you considered how you can build targeted lists? Using your own custom filters or our built-in Recency-Frequency-Monetary-Product RFMP filters, you can quickly create powerful targeted offers and email or text communications. You really must see it to believe it. Book your no-obligation demo today.       Come and meet us! American Craft Spirits Convention February 10-12, 2023 - Oregon Convention Center, Portland, OR Oregon Wine Symposium February 14-15, 2023 - Oregon Convention Center, Portland, OR Pick TN Conference February 16-18, 2023 - Cool Springs Marriott, Franklin, TN    

Platform Will Reduce Returns and Failed Delivery Attempts NAPA—April 11, 2022—Wineshipping, the national leader in Direct-to-Consumer (DtC) wine fulfillment services, in partnership with AfterShip, a shipment tracking platform for online retailers supporting more than 10,000 e-commerce customers and 981 couriers worldwide, jointly announce the availability of a next generation shipment solution specifically designed to address the unique challenges of DtC wine shipping. The solution provides a highly personalizable, branded shipment tracking experience for Wineshipping’s 100+ wine brand clients without implementation costs. The new software platform is built-in to Wineshipping’s latest technology platform to remove any latency and to make it turn-key for existing clients to leverage.  Key Features Include: Real-time tracking awareness A search & filter shipments capability 7+ statuses and 33 sub-statuses End-to-end temperature control visibility Wil

Phillip Murphy Named Winery Operations Manager at Napa Valley College

NAPA, CA, FEBRUARY 3, 2022 – Phillip Murphy has been named winery operations manager at Napa Valley College effective January 3, 2022, announced Dr. Douglas Marriott, senior dean, career education […]