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Today's #winebiz news for #wineindustry professionals...

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...

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Wright Contracting Revamps Markham Vineyards' Tasting Room & Cellars
Markham Vineyards is one of Napa Valley’s oldest continuously operated wineries. Wright Contracting has been working with the Markham Vineyards team since the late 1980's when we built the original Winery & Visitor Center.  Our most recent project encompassed a beautiful modernization of a number of spaces, while maintaining the history of the winery. For this project, Markham vineyards turned to the renowned Matt Hollis Architects to reimagine the existing first floor tasting room with modern finishes and a new light, bright & airy feel. A renovation of the upstairs office area includes modern technology and a new layout to inspire employee collaboration. We also completely transformed the stone cellar, first built in 1879 and previously used for barrel storage. Part of the cellar is now a second tasting area where guests will gain unique insight into the heritage of Markham Vineyards. A 2-story glass partition divides the cellar space, with half being used for
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Today's wine business news for wine industry professionals...

Flooding in South-East Australia Set to Hit Wine Production: Wine producers in south-east Australia have been taking stock of flood damage and some fear significantly reduced yields, although the total proportion of vineyards affected remains unclear...

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Markham Vineyards today announced the reopening of its historic winery and tasting room after a 12-month renovation project. All the updates were designed to preserve Markham’s history while bringing in modern elements and crafting seamless experiences for guests, with new “conversation corners” and seated vignettes...

The iconic winery is welcoming back guests in the heart of St. Helena St. Helena, Calif. November 15, 2022Markham Vineyardstoday announced the reopening of its historic winery and tasting []

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Markham Napa Valley Vineyards Offers Covered Outdoor Wine Tastings All Winter
Reimagine Holiday Parties and Travel with Virtual Tasting Experiences St. Helena, Calif.—Markham Napa Valley Vineyards welcomes visitors with new creative outdoor wine tastings and reimagines holiday parties and travel with customized virtual tastings. Covered outdoor patio lounges create cozy spaces with fire pits and heat lamps to solve winter wanderlust while virtual tastings enable family gatherings, safely […] The post Markham Napa Valley Vineyards Offers Covered Outdoor Wine Tastings All Winter appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/11/30/markham-outdoor-tastings?utm_source=rss&utm_medium=rss&utm_campaign=markham-outdoor-tastings Published Date:Tue, 01 Dec 2020 00:36:56 +0000 
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