In this episode, George interviews Susan DeMatei, Founder and President of WineGlass Marketing. They discuss her love/hate relationship with Corporate Marketing Agencies during the ’90s, her two favorite places in the world, ‘the time of spinning logos’, how she discovered Beringer White Zinfandel (NOT Sutter Home), marketing diaper accounts, roller blades and potatoes all at the same time – PLUS – Susan tells the future for wineries and marketing!

It’s mid-November, which means Black Friday is almost here. And since today eCommerce sales make up 21% of global retail sales, Cyber Monday is equally essential. (In fact, most retail bloggers refer to the entire weekend as one unpronounceable acronym: BFCM).  According to research by Future Publishing, 76% of US consumers will shop BFCM this year, and 56% will shop only online. Thus, the BFCM period represents an undeniable opportunity to get wine sales messages out via email to capture those shoppers. This blog reviews how to maximize email marketing to increase conversions and bring people to your websites. 1. Send Emails Early What makes BFCM so unusual is that people plan their shopping much like a vacation: They check for deals and plan store visits in advance. This type of “appointment shopping” is predicated on the assumption that they know what products are included in the sales ahead of time. So don’t think you can send an email on Wednesday befo

Phantom Creek Estates Appoints Mark Beringer as Director of Winemaking

Legendary Napa Valley Winemaker Joins British Columbia’s Most Exciting Winemaking Team OLIVER, British Columbia (July 26, 2021) – Phantom Creek Estates announced today the winery’s appointment of Mark Beringer to Director of Winemaking.  Beringer will work closely with the winery’s winemaker for the white wine program Karin Grosstessner-Hain, who has been with the winery since the inaugural […]