Self-serve wine bottle shot tool reaches four million configurations six months after launch Outshinery Lite, the self-serve wine bottle shot tool from Outshinery, now supports over four million unique image configurations through its proprietary 3D container library. The milestone reflects six months of expansion since the tool's September 2025 launch. The container library maps every variable a winery needs to produce a photorealistic bottle shot: bottle shape, glass color, liquid shade and opacity, closure material, and size. Unlike AI image generators that produce different results each time, each Lite configuration is deterministic. The same inputs produce the same photorealistic output, every time. "Wineries tell us the same thing: they need images that are consistent across every SKU, every vintage, every channel," said Laurie Millotte, founder and Chief Amazement Officer of Outshinery. "We did not build four million images. We built a system of configurable

CLUBS VS SUBS LET’S DISCUSS IF IT IS TIME TO MOVE YOUR WINE CLUB TO A SUBSCRIPTION. Unless you’ve lived in your cellar for the past five years, you’ve noticed we live in a subscription economy. We have subscriptions for food, clothing, pets, razors, socks, movies, sports, makeup, and almost anything. You name it, and there is a box that can be delivered with options on your schedule. How sustainable is this trend? Will we forever be ordering small packages in bright boxes with sample sizes, or is this just a fad? And is the decrease in wine clubs part of it? WHAT IS A WINE CLUB? Let’s start by defining a wine club. This recurring sales model provides wineries with a direct channel to reach high-value consumers and bypass traditional distribution channels. They are structured to offer repeat customers a winery-curated selection of wines at a small discount delivered to their homes monthly or quarterly. Key prospects for club membership are customers who have pu

Afternoon Brief, September 27th

Southern Oregon is known for it’s abundance of wineries. But smoke from wildfires in recent years has sometimes affected the taste of the wine. Smoke damage from wildfires are costing wineries billions of dollars across the west coast...

  Posted by Laura Ness of Spirited Magazine | Mar 31, 2020 | Packaging, Equipment, Wine, Production    You have to be just slightly natters to engage in a livelihood that can literally blow up on you—and yet, the sisterhood (and brotherhood) of bubbles runs deep. That’s probably why it’s considered the ne plus ultra of winemaking. There are many ways to sparkle a beverage, but méthode Champenoise is considered the highest form of sparkling art. It’s a process that’s been painstakingly perfected, by hand, over the centuries. It requires two entirely separate fermentations, the second of which occurs in the bottle, which is where the magic happens. Says Todd Graff, winemaker and general manager at Frank Family Vineyards in Napa Valley, “The secondary fermentation in the bottle is the trickiest part, because however many bottles you’re making, each is an individual fermentation.” Méthode Champenoise is time consuming, filled with repetitive tedium, complicated (often by many months o