5 Tested Techniques To Improve Wine Packaging Quality   It’s time to think outside the box, here are Global Package’s techniques to improve your wine packaging. But, why is packaging for wine important, you ask? With the increase of “unboxing reveals” across social media and the fierce competition for on-shelf dominance in the wine industry, packaging has become crucial to gain a marketing advantage. Your customers will not only anticipate the quality of your beverage by the label and bottle design but also by the packaging (or lack thereof) your product is in.  What Is Wine Packaging? Packaging means so much more than just the bottle, and in this case when we are specifically referencing outer packaging, can also include wooden boxes, decorated gift boxes, wine totes, gift bags, storage containers, and more. Outer packaging has three main functions: to enhance the branding, add prestige, and keep the wine safe during transport and delivery. The packa

According to Global Package LLC President and CEO, Erica Harrop, there are good reasons to consider developing your own bottle mold. First, the international shipping chaos continues and, in some instances, is getting worse as the backlog of orders and shipping containers remains unabated. While Global Package has a ready supply of in-stock bottles available to customers to meet demand this season, the logjam is certainly limiting choice. “So, depending on your brand’s needs and budget, now may the perfect time to consider a new look with a new mold,” says Harrop. Global Package has many partners with whom they work on behalf of customers to design and engineer custom bottle molds that will elevate a brand’s presence on the retail shelf and in restaurant settings. Beginning with a thorough understanding of a company’s brand marketing strategy, Global Package’s experts help to determine projected volume and price/cost ratios. From there, they will w

Glass packaging trends in the wine industry are always changing, but remain grounded in tradition.  As leaders of the US domestic market in glass packaging, and decades of experience in the industry, Global Package have been creating these trends as much as utilizing them.  Global Package has strategic alliances with innovative suppliers, designers and marketing collaborators both domestically and internationally. These strategic alliances allow us to keep up to date with trends globally from various spheres including material, design, market behavior, and digital behavior. As they allow our business to evolve, we are able to develop exciting new lines to assist our clients (you) launch and market your brands to a continually developing audience as your business evolves along with it. In this article, we’ve collected and compiled a breakdown of current trends and traditional conventions to assist in your choice of glass packaging for your wine label. Global Package wil