When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what Awtomic Moments is designed to do.  What Makes Awtomic Moments So Unique? Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see: ✅ What rewards they’ve earned ✅ What’s coming next ✅ Why it’s worth staying in the club By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who stick around for years. But that’s just the beginning. Let’s dive into some innovative ways to use Moments to maximize retention and revenue. Reward Loyalty Over Time 💡 Give members something to look forward to with milest

Getting someone to join your wine club is a win. What happens next? That’s a new challenge. It’s where real connection is either built or lost. Our data shows that long-term loyalty often depends on what happens in the first 7 to 10 months. The wineries seeing the best retention rates are the ones asking thoughtful questions early and communicating with intention. Here are the kinds of questions that Enolytics helps wineries to answer, to help maximize retention: When do most members leave, and does it vary by club tier? How many shipments have they skipped? Are they still buying outside the club? What kind of buyer are they, and what wines do they actually prefer? What kind of demographics make up your club today? This information isn’t just helpful to know. They’re signals that show you who’s still engaged, who’s slipping away, and who’s at risk of leaving. If you aren’t tracking the answers to these questions within your very own wine

The holidays are coming up and now is a perfect time to evaluate your wine club offerings.  Why Are Wine Clubs so Important to Offer?  Build Loyalty: Turn casual visitors into lifelong fans and keep them coming back.  Steady Revenue: Monthly Memberships give you reliable cash flow that supports growth.  Direct Connections: Share your story, exclusive releases, and events with your most loyal crowd.  Community Building: Wine clubs create opportunities for shared experience. With six different types of wine clubs, OrderPort gives you the ability to nurture your members in exactly the way you want - resulting in more members and longer lasting memberships.  Some Feature Highlights Our modern tools enable you to batch process releases, discount by item and move members from club to club or add members to multiple clubs. Memberships can have multiple names associated with the account. You can edit orders before or after credi

SAN JOSE, Calif., (June 3, 2024) - Technology is advancing at the speed of light, no doubt. The past year has been a testament to the rapid evolution, particularly in the realm of artificial intelligence (AI). As we navigate these changes, it's crucial for businesses to not only embrace innovation but to also approach it with creativity and strategy. Recently, we had the opportunity to speak at the Tasting & Tap Room Expo, where we shared insights on the importance of creative loyalty across multiple generations. We loved having our feet on the ground and it was a huge success! The response from wineries, breweries, and distilleries was remarkable, with many businesses eager to explore new approaches to acquiring and retaining customers.  Here are some creative alternatives to traditional clubs that resonated with attendees: Reward Points with Cash Value: By offering reward points that have cash value and can be applied toward future purchases, businesses can incentiv

San Jose, CA | March 13, 2024— In a strategic move to help wineries build customer loyalty, VinesOS proudly announces the introduction of its highly anticipated rewards program. With the new program, merchants can reward customers with points for every dollar spent. Customers can apply their earned points toward future purchases. Distinguishing Feature VinesOS designs every feature with the wine industry in focus. The new rewards program can be configured with different reward point settings for members vs. customers. Additionally, points can be allocated based on product types such as wine, flights, and merchandise. Inspiring Loyalty  Earning points as rewards simultaneously helps attract and retain customers to build loyalty. The availability of rewards acts as an enticing incentive. Customers who accumulate points are more likely to come back in the future for tastings or repeat purchases. There is also the likelihood of increased order value exceeding the

 Want to grow your business and build customer loyalty and advocacy? Become more customer-centric. Get in the mindset Ask yourself: Am I providing a positive customer experience at every stage of my customer journey? Base business decisions on the positive outcome they have on your customers. Build Strategies Think of marketing and sales strategies tailored to individual customer needs. Anticipate your customers' needs. Communicate and listen to feedback. Make things easy for them. Personalize offers and communications. Practice proactive customer service. Use the right tools Is your sales system customer-centric? Activ8 Commerce is a true single-sales solution, for all your sales channels and digital marketing needs. You’ll finally have secure customer-centric accurate data, to grow your business on. With best-in-class customer communications digital tools, customer service, and CRM features, your customer will feel like VIPs. Even better: create personalized offer

Really make an impression with what you already have. Build exclusivity using the right selections and allocations so they target the perfect customers on your list. The Activ8 Commerce allocation features, along with wish lists and RPFM (recency, product, frequency, monetary) customer list building is a transformative way to do business. Customers cherish brands that customize their offers. And the best part is, you do not have to spend extra money or time. The features are built-in, user-friendly and the steps can be fully automated. It can literally happen in your sleep. Get a bang for your money, inventory and customers. Build exclusivity. Book your demo today.  

With Activ8 Commerce, you can offer your customers the opportunity to give the truest zero-waste gift of all: an experience. Activ8 Commerce has a gift card program that has your customers’ needs at heart.  Unlike other internal gift card programs, Activ8 Commerce gift cards can be redeemed in your tasting room as well as in your online store!  If your tasting room is in WA and your Grandma is in FL, there’s no need for Grandma to book a flight to Seattle.  She can redeem that thoughtful gift in your online store and enjoy the magic of the west coast. How about giving a wine club membership? Activ8 Commerce club membership features are the best in the industry. Order a membership for Dad, in person or online, and get billed automatically while Dad gets all the perks of an amazing experience as a club member. See how you can put a smile on your shoppers’ faces. Book your  demo today.  

It's all about Loyalty Rewarding your customers for their loyalty is pivotal to your business. A well designed loyalty program can help sustain long-term growth by increasing customer retention, creating strong brand associations and increasing sales, all while making your customers feel appreciated. That’s why we’re thrilled to introduce you to Loyalty on Commerce7. We’ve created an all-in-one solution built right into Commerce7, designed to help you harness the power of loyalty and build lasting relationships with your most valued customers. With Loyalty on Commerce7, you have access to everything you need to build and launch your loyalty program: Create loyalty tiers based on lifetime value, club or yearly spend Automatically reward customers points for every dollar spent Manually distribute loyalty points to your customers Customers can redeem their points for dollars off their purchases. Learn more below to get started with Loyalty on Commerce7 today, and si

The Multi-Commerce Sales System for Wineries