Logos are a visual symbol used to represent your brand, often a relatively simple graphic but don’t underestimate its importance. We are sharing our best practices for logo usage to preserve this important piece of brand recognition. LOGO FILE TYPES There are multiple file types used for logos, each with their own benefits and ideal uses. Selecting the file type that best matches the application will ensure your logo is looking its best. At Town Hall Brands we work with logos in three formats: JPEG, PNG and Vector JPEG is the image file extension that you may be most familiar with as it is commonly used for photographs. The benefits of this file type are compressed files that load quickly with web applications. The drawback when using a JPEG logo is the solid background, when placed over a photo or colorful background a JPEG logo will have a white background preventing the logo from integrating with the larger design. When to use: website and digital formats where small or comp

You spent time, money, and energy building a brand that people recognize. It looks good. It sounds right. People are finally starting to get it. So why are you letting it fall apart? Your brand is a reputation, not just a logo. Inconsistent fonts, weird colors, off-brand photos, and tone-deaf captions are the start of a slow slide into brand chaos. Here’s how brands get muddled: No rules, just vibes: You hand your logo to a sign maker or a friend who “knows Photoshop” and hope for the best. Without a brand standard, they’re guessing. And that guess might be Comic Sans. Template traps: Canva and AI tools are great. While these programs open a new set of opportunities it is important to use them in a way that honors your brand identity. When using pre-made templates take the time to change the fonts and colors to the ones that match your brand and use your original photos when possible, to preserve brand recognition. If you're using pre-made templates without