Logos are a visual symbol used to represent your brand, often a relatively simple graphic but don’t underestimate its importance. We are sharing our best practices for logo usage to preserve this important piece of brand recognition. LOGO FILE TYPES There are multiple file types used for logos, each with their own benefits and ideal uses. Selecting the file type that best matches the application will ensure your logo is looking its best. At Town Hall Brands we work with logos in three formats: JPEG, PNG and Vector JPEG is the image file extension that you may be most familiar with as it is commonly used for photographs. The benefits of this file type are compressed files that load quickly with web applications. The drawback when using a JPEG logo is the solid background, when placed over a photo or colorful background a JPEG logo will have a white background preventing the logo from integrating with the larger design. When to use: website and digital formats where small or comp

You spent time, money, and energy building a brand that people recognize. It looks good. It sounds right. People are finally starting to get it. So why are you letting it fall apart? Your brand is a reputation, not just a logo. Inconsistent fonts, weird colors, off-brand photos, and tone-deaf captions are the start of a slow slide into brand chaos. Here’s how brands get muddled: No rules, just vibes: You hand your logo to a sign maker or a friend who “knows Photoshop” and hope for the best. Without a brand standard, they’re guessing. And that guess might be Comic Sans. Template traps: Canva and AI tools are great. While these programs open a new set of opportunities it is important to use them in a way that honors your brand identity. When using pre-made templates take the time to change the fonts and colors to the ones that match your brand and use your original photos when possible, to preserve brand recognition. If you're using pre-made templates without

Life is about moments, especially the ones that take our collective breath away. Over the years, cigars have become a sign that a special moment is occurring. Having the necessary tools to celebrate appropriately makes the moment even better. Celebrating Success People have been celebrating with tobacco for generations. In the Victorian times, cigars became a celebratory item connected to wealth and power. Men smoked cigars to celebrate victorious business moments, as the slow burn allowed them to relax and enjoy their success, grand opening, IPO, or promotion at work.  Enjoying a Wedding Along with celebrating success, cigars are associated with weddings. Smoking a cigar with the wedding party has become as common as celebrating with champagne toasts. What was once an activity reserved only for men has grown to include the entire wedding party, bridesmaids and all.  3-Piece Luxury Cigar Gift SetTraditions at a Birth Eventually, men used cigars to calm their nerves when their

Now that more Americans are dining outdoors on patios and pedestrian-friendly streets, businesses are turning to unexpected advertising techniques. One of those is the patio umbrella.  Consider the number of potential customers who walk past or drive by your patio each day. When you emblazon your patio umbrellas with your logo, they see that you have a safe, outdoor location for drinking and dining.  Along with showcasing your outdoor dining experiences, a customized umbrella also offers necessary shade and a cozy atmosphere. You can up your umbrella game by adding Edison lights to draw attention to them when the sun starts to set.  Top view of a Custom Patio UmbrellaBut, how do you get your logo on your patio umbrellas? Wine-n-gear is a unique supplier of everything you need to market your restaurant, tasting room, and patio dining area. Along with customized patio umbrellas, we offer a full collection of gear for tasting rooms, restaurants, and corporate gifting.

In the summer months, there’s nothing quite like sitting outside and enjoying a glass of wine. But, wide-open stemware invites insects, leaves, pollen, and other outdoor elements into the glass. Fortunately, there is a solution that allows you to enjoy your wine without having to share with unwanted outdoor visitors.  When you enjoy a favorite bottle of wine, the last thing you want to do is throw out a glass or two because a fly, mosquito, leaf, or other unwanted outdoor pest landed in it. You only get so many glasses out of a bottle.  The easy solution to protect your wine  Ventilated silicone wine glass covers keep the wine in and the bugs out. Made of food-grade silicone, these ventilated drink covers have a four-inch diameter. They are BPA-free and dishwasher safe, so you can easily reuse them. The covers have a silicone perimeter with a weighted screen that allows your wine to continue to aerate and taste fresh.  What differentiates these covers from oth

When you take pride in the wine you drink, you should open your bottle with a corkscrew that shows it. The best corkscrew on the planet is the Pulltap, which is the corkscrew that expert sommeliers use in tasting rooms and fine restaurants.  Having a Pulltap Corkscrew matters because a bad corkscrew could ruin your bottle of wine. Sommeliers report that when they use a mediocre corkscrew, the cork often crumbles into the wine. If that doesn’t happen, then the pressure of the corkscrew on the cork forces the bottle to break.  Instead of running the risk of ruining your wine, invest in a high-quality Pulltap Corkscrew. The Pulltap Corkscrew is the workhorse, as it comes with a double-lever system with a perfectly balanced hinge and a serrated knife blade. You can use the Pulltap on short and long corks, and because the corkscrew has a two-step construction, corks remain in one piece.  Some sommeliers report that their Pulltap Corkscrews last for over 10 years. O

If you’re a wine drinker and you don’t have a wine aerator, it’s time to change that. An inexpensive wine aerator changes the tasting experience by doing one simple thing, adding oxygen to your beverage.  How a Wine Aerator Works Wine aerators directly expose your glass of wine to oxygen, which adds to the taste and fragrance. Wine aerators force the wine to interact with oxygen by sending the liquid through a pressurized funnel. The aeration creates a quick chemical reaction that also speeds up the evaporation of ethanol and sulfites. The oxygenation and evaporation remove the unwanted flavors and cleans up the wanted ones.  With so many bottles of wine having unique ingredients like berries and cloves, an aerator will enhance the subtle notes and flavors. By oxygenating your wine, the flavors become more noticeable, which makes the wine-drinking experience more enjoyable.  Some wines need the extra aeration, otherwise, they can taste too acidic or tan

When you drink wine, stemware prevents condensation from damaging your tabletops. But, a chilled wine bottle can still put condensation on your table. The easiest way to prevent that from happening is to use a wine coaster.  Coasting Wine Across a Table Wine coasters originated in Great Britain, as upper-class wine drinkers needed a tool to slide (or coast) their wine bottles across the table at dinner parties. The earliest coasters were made of wood, and eventually, artisans began crafting them out of wood and silver. Silversmiths began showing off their skills with fancy designs.  Eventually, drinking wine at dinner parties became popular in the United States, too. The wealthy industrialists brought coasters from Europe and decorated their tables with sets as large as six. Often, the wine drinkers of the Industrial Revolution used decanters and rested them on the coasters.  Today, wine drinkers are no longer coasting their wine bottles and decanters across the tab