Two Studies: Wine Market Council Explores Demographics and Engagement

Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine industry, will make […]

by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calendar, which is governed by the monthly cycles of the moon, the New Year is on the […] The post Planning a Virtual Wine & Food Pairing for the Chinese New Year appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/28/planning-virtual-wine-food-pairing-chinese-new-year?utm_source=rss&utm_medium=rss&utm_campaign=planning-virtual-wine-food-pairing-chinese-new-year Published Date:Thu, 28 Jan 2021 19:37:58 +0000 

Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study... The post Why Are Generation Dates Not Consistent? appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/18/why-generation-dates-not-consistent?utm_source=rss&utm_medium=rss&utm_campaign=why-generation-dates-not-consistent Published Date:Mon, 18 Jan 2021 21:32:29 +0000