For more than three decades, Bergin Screen Printing and Etching has set the standard for etched wine bottle decoration. While the bottles themselves have been widely showcased, the meticulous craftsmanship behind them has remained largely unseen, traditionally kept behind workshop doors in Napa Valley. Until now. “As wineries face evolving consumer expectations, the need to provide more compelling reasons to visit has never been greater. We’ve seen our clients actively seeking new ways to innovate, attract guests, and stand out. That’s where this idea started to take shape.” says Savannah Bergin, Director of Operations. With the launch of Bespoke by Bergin, a new chapter in wine hospitality begins, one that brings a legacy craft into the moment and invites guests to become part of it. At its core, Bespoke introduces a new approach to brand expression in wine, one that extends beyond the finished product and into immersive wine experiences. Rather than simp

Sacramento, we’re coming! We’re heading to the Unified Wine & Grape Symposium, and we couldn’t be more excited to connect with you in person. From January 28–29, we’ll be showcasing how thoughtful packaging can elevate a brand - from shelf to table. Whether you’re exploring a refresh or building something entirely new, our team will be there to talk through ideas, answer questions, and share what’s possible when design and craftsmanship come together. Stop by booth #807 to experience our packaging solutions up close, including: • Screen printing & etching techniques that add depth and distinction • Design-driven innovation built to support your brand story • Live painting on bottles, happening on the show floor - art in motion you won’t want to miss! If you’re attending the show, make sure to swing by and say hello. We’d love to meet you, swap ideas, and talk about what’s next for your brand. See

From custom artwork recreation to hand painted labels, etching is the most authentic and artistic way to capture your brand's essence. If you'd like to learn how we continue to push the boundaries of what's possible in wine bottle decorating, here's a closer look at our partnership with Realm Cellars. BEHIND THE BOTTLE Realm Cellars has been etching large format bottles with BERGIN since 2014. Every single label we have produced for them over the years comes with unique and bespoke detail. We consider the Realm series to be a collection of some of the most complex etched and painted bottles we produce. Their labels continue to push the capabilities of artisanal painting on glass, creating one of a kind works of art inside and outside the bottle. DESIGN DETAILS Since Realm labels have color in every single layer, it is important for us to first figure out what phase of sandblasting to use. This is to ensure our etched layers and depth allow the correct color layer

While we've been fighting the Pandemic, another public policy battle surrounding health has been quietly fought in the shadows, the goal of which is to reduce or eliminate wine consumption by painting it as cancerous and unhealthy. This battle has been going on for a very long time, but the wine business hasn't responded or pushed back on the subject for 20 years. Recent Warnings I honestly had been living in the past with the belief that the French Paradox, the Mediterranean Diet, and Dr. Arthur L. Klatsky's extensive work on the cardiovascular health benefits of moderate alcohol consumption still maintained a place in the consumer's mind today. But I was shocked out of my sedated state in 2018 when I discovered the extent to which I was wrong, and started trying to get the industry's attention. In the 2019 State of the Industry Report, I issued warnings about the rise in neo-prohibitionism; a loosely aligned movement with the World Health Organization as a