Most conversations about AI in agriculture lead nowhere. There is plenty of speculation, plenty of marketing, and very little shared understanding of how AI is actually being used inside real vineyard operations.  There is no manual. No proven tools, and even fewer examples that go beyond theory. That is what makes this story different. Rather than discussing what AI could do someday, this article looks at what happened when a professional vineyard management team, operating at scale and under real economic pressure, put AI to work on the unglamorous parts of their operation: scheduling, coordination, and administrative complexity. The outcome was not what most people would expect. The biggest gains did not come from automation itself, but from what changed once friction was removed from daily work. First, You Have to Start With a Real Problem A vineyard operations leader managing large-scale acreage described a situation many vineyard operators recognize immediately: an operatio

Enological enzymes have proven their value in wineries around the world to produce wine with enhanced varietal aroma, flavor, mouthfeel, and color. Selective release of these flavor, color, and aromatic compounds from the epidermic and hypodermic cell layers of the grape skin serves to increase varietal intensity without introducing undesirable components. The right blend of enzymes can be used to enhance and support the winemaking process to achieve desired and reliable results. MACERATION & EXTRACTION   BioSelect ®  Noir           • Increase color extraction and improve color stability in premium red wines        • Release anthocyanins, tannins, and polysaccharides early in maceration “We did notice an increase in color. Stability of the color is done really well considering that’s kind of a fight here in Texas since we are dealing with higher pH wines. We’ve noticed even with those higher pHs, the color stability

It’s not hard to see the promise of AI on a vineyard: process a ton of information and get meaningful answers quickly. The problem is that no one knows how to get started. There are no clear standards, few proven playbooks, and almost no shared examples of AI delivering measurable results inside real vineyard operations.  How can you use AI on your vineyard? Keep reading... This article looks at how one vineyard management team approached AI not as a trend to adopt, but as a constraint to manage. They had too much information, too many variables and far too little human capacity to process them all. This is how they did it. The Question You Should Be Asking First A vineyard operations leader managing large-scale acreage described a situation where scale magnifies every inefficiency. Across thousands of acres and dozens of properties, the team was already using sensors, labor tracking systems, equipment data, compliance tools, and agronomic models. The problem was not lack of infor

After years of giving special gifts with each club shipment, the Firestone team tried Awtomic’s new feature that allows you to give subscribers the option between multiple gift choices as a reward with the Moments feature. Micaela set up a moment that lets each member pick between a trucker hat and a bucket hat. Within a few hours, more than 70% of the members had jumped in and chosen their gifts. “Adding in that layer of customization for the customer is such a huge win and it’s amazing to do it without complicating operations,” Micaela says. “You don't find that balance very often - usually you’re sacrificing one or the other.” Firestone Walker Brewing Company has been an iconic Brewery and Merchandise brand on the Central Coast of California for almost 30 years, but it wasn’t until the global pandemic hit that they started exploring direct-to-consumer sales online for their beer products. It’s not surprising given how many

Up to 60% lower shipping costs. Up to 85% first-attempt delivery success. Up to 8× fewer carbon emissions.  Those are real numbers from our clients who ship year-round without relying on air shipping, and they're experiencing year-over-year growth because of it.  The truth is, consumers don't stop buying wine when temperatures rise or fall. Demand doesn't take a summer or winter break. And the wineries that stay ready to ship are the ones capturing every opportunity.  At Wineshipping, we see it every day: wineries that keep shipping through every season consistently outperform those that don't. The successful ones keep shipping in all seasons to meet customers where they are and their customers love them for it.  Our Premier Ground temperature-controlled fleet is purpose-built to make that possible. Reliably, affordably, and sustainably.  The best part? You can layer this into your current processes -- whether you ship in-house or with an

Premium Sparkling. No Wait. Now available: Carneros Brut Rosé Sparkling Shiners (Méthode Traditionnelle) — a premium, ready-to-bottle opportunity for wineries and brands looking to bring sparkling wine to market quickly. Crafted using the traditional method (the same process used in Champagne), these wines offer complexity, fine bubbles, and layered character that elevate private label and branded sparkling programs. Sourced from Carneros, a region known for producing balanced, elegant sparkling wines with bright acidity and refined fruit expression, this listing is especially well-timed as brands prepare for summer releases, events, and hospitality programs. Shiners provide a key advantage right now — allowing producers to skip production timelines and move directly to bottling and market. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like these Carneros Brut Rosé Sparkling Shiners hig

Designed for the Evening. Some bottles don’t just hold the product — they set the mood before it’s even opened. This mulled wine label is built around atmosphere. A deep midnight surface becomes the canvas for layered screen printing — stars scattered across the glass, a silhouetted landscape rising from the base, and typography that feels suspended in the scene. Each element is printed directly onto the bottle, building depth through multiple ink layers. There’s no label separating the design from the surface — the artwork lives on the glass itself, creating a sense of permanence. The result feels immersive. Almost cinematic. For wine and beverage brands, this approach opens up a different way of thinking about packaging — not just as identification, but as an extension of the experience. The bottle becomes part of the moment it’s meant to be enjoyed in. At Monvera, we work with brands to translate visual storytelling onto glass &mdash

Over the past couple of months, I’ve been spending more time working with Washington wineries on Shopify POS, both in planning and now inside live tasting room environments. One thing that’s become pretty clear: It’s not really about the POS.  Most of the early questions are about wine club or how Shopify compares to platforms like OrderPort or Commerce7. All fair, but once you’re actually using it day to day, what matters more is how everything flows operationally; how inventory is structured, how staff moves through a transaction, and how naturally the experience goes from tasting to purchase.  Wine club tends to be the next big consideration. In practice, what matters most is whether it feels connected in the tasting room; easy for customers to join, immediate benefits, and a process staff can manage without friction.  And maybe the biggest takeaway: Simplicity wins.  The wineries seeing the most success are keeping things clean

Build Your Blend Around Napa Cabernet Now available: 2024 Napa Valley Cabernet Sauvignon — a cornerstone varietal and a strong opportunity for wineries sourcing premium red wine as blending and bottling plans take shape. The 2024 Napa vintage is showing bold flavor, deep color, and strong structure, making it a classic expression of the region. Napa Valley Cabernet is widely known for its rich dark fruit, layered complexity, and age-worthy tannins, making it a reliable backbone for both standalone bottlings and blends. As wineries refine inventory and plan upcoming releases, listings like this provide timely access to high-quality Napa Valley wine. View Listing The WIN Marketplace is built to connect buyers and sellers across the wine industry, and listings like this 2024 Napa Valley Cabernet Sauvignon highlight how the platform helps wineries efficiently source quality wines from trusted producers. With its bold structure, depth, and classic Napa Valley character, Ca

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has created something genuinely new: a single operational stack that connects your tasting room, your wine club, your online store, and your loyalty program under one customer record. That convergence has real operational consequences — and it's why an increasing number of wineries are consolidating everything onto Shopify. Here's what's actually different. Your Card on File, Finally Done Right One very frustrating limitation of running a winery business on Shopify used to be simple: Shopify didn't let you vault a customer's payment card and charge it later for anything other than a subscription — not from your POS or your back office or sales team for one-tim