Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC revenue—without deeper discounts.  â–¶ Watch the Full Session (Free Replay)  What You’ll Learn  Club vs. Non-Club: Convert high-potential buyers with member-only perks and short-window join offers. At-Risk & Lapsed: Re-engage 6–12-month gaps with “welcome back” bundles and quick pulse surveys. Potential Churn Members: Catch early signals (skips, fewer add-ons) and save with holds, swaps, and plan changes. High-Value VIPs: Use micro-exclusivity (library drops, small-lot access, VIP invites) to deepen loyalty. First-Time Buyers & Recent Converts: A 30-day path that turns a one-time order into a new me

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

Join Laura Simons, founder of Simons DTC Consulting, for an insider’s guide to crafting a customer journey that drives loyalty and sales. Learn why every touchpoint— from the first sip to the hundredth purchase—matters, and how a well-mapped communication strategy can turn casual buyers into your most devoted brand evangelists. Laura will walk you through the essential steps to designing a seamless, engaging experience that keeps customers coming back for more. Don’t miss this chance to elevate your winery’s DTC success!  Register here.

With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change today.  While much of the wine & spirits industry points the finger at Gen Z & Millennials, the World Health Organization or the Surgeon General, the truth is there’s only one entity responsible for the trajectory of our revenue.  According to Navy SEALs Jocko Willink and Leif Babin in Extreme Ownership, when “problems feel overwhelming and insurmountable . . . it’s our human nature to shift blame, find excuses, and avoid consequences. But taking ownership over what went wrong and accepting the reality of the situation gives you complete control over how you can solve these challenges.” Trying to sell alcohol in 2025 is tough. Plain and simple, no way around it. With that acknowledged, let’s explore what we can do about it.   A Sign of

Fresh Wines and Older Vines: Young Central Coast Winemakers Buck the Trends

These Central Coast winemakers are making lively, trendy wines from non-mainstream varieties. By Laura Ness Age matters. A wines provenance stems from