When asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. LISTEN IN Some of the ways businesses embody Prosperity are through: Creating and sticking to a budget. Keeping thorough records. Creating informed and effective marketing plans. A business can also extend their prosperity through collaborative efforts with like-minded groups. When this happens, bot

The Partnership Will Feature a “Sonoma in the City” Cloud Club Theme & New Wine Region Video Series Building on the success of their partnership which began shortly before Spring Training this year, the Sonoma County Winegrowers and the San Francisco Giants are teaming up for a “Sonoma in the City” theme in the Cloud Club, one of Oracle Park’s private lounges. During twelve (12) home games from August 25 through September 13, the Cloud Club will exclusively feature wines, winegrowers and wineries from the iconic region.  The San Francisco Giants historic hiring of Master Sommelier Evan Goldstein last year established  the team as the first professional sports organization to invest in the wine industry. This partnership underscores the Giants dedication to providing exceptional gameday experiences by cultivating the look, taste and feel of Sonoma County throughout the Cloud Club for all visitors.  “This is an incredible opport

Webinars are back! We have been working on helpful, technical topics for you! Join us for our upcoming webinars below. Let’s Talk Destemmers - 12/06/2022 - 9 AM (PST) Please join the Bucher Vaslin North America team for our Winemaker Roundtable on Destemming. We will focus on the innovative technic of using inertia to destem with the Delta Oscillys. The panel of winemakers have worked with many varieties including Merlot, Cabernet Franc, Cabernet Sauvignon, Malbec and Pinot Noir and will share their experience of working with the Delta Oscillys destemmer. MORE INFO ON DELTA OSCILLYS Speakers: ·    Stacy Hornemann, Winemaker at Stonestreet, CA ·    Landon Donley, Winemaker at Trinchero Napa Valley, CA ·    Kiley Evans, Winemaker at 2 Hawks Vineyards and Winery, OR. ·    Moderator: Sarah Donley, Sales Manager - Napa Valley at Bucher Vaslin North America.  REGISTRATION  Control Microbes in Wines with Alter

The Lightning Complex, or LMU fire, came earlier this year than Sonoma and Napa had experienced in recent years, so many of the vineyards had hanging fruit. A few whites had been harvested and early ripening Pinot Noir but those harvests were in the minority... The post Grape and Bulk Market Activity Increases as Wineries Seek Ways to Supplement a Smaller, Smoke Plagued Vintage appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/10/01/grape-bulk-market-activity-increases?utm_source=rss&utm_medium=rss&utm_campaign=grape-bulk-market-activity-increases Published Date:Thu, 01 Oct 2020 21:00:00 +0000