It’s hot outside, summer is in full swing, and the fruit is growing. The farthest thing from many minds is the holiday season but planning now will make sure that you are not panicking in the fall. Now is the time to prepare for stock and inventory requirements, secure in-store stacks and displays with retailers, and prepare to have adequate merchandise and marketing materials on hand for the heavy sales push of October, November and December (OND). Will you be making a special offer? If so, what kind of materials will you need? Do you need long lead ads created, or a campaign developed? Or do you need special packaging? Maybe you want to create a library release, or a box set? Starting the design process now allows time for new materials and campaigns to be fully created and ready to go when consumers turn their focus to holiday shopping in the fall. Feel like you are always scrambling to get design assets done? Town Hall Brands has created a guide, so you won’t miss anoth