See our AI-powered camera system scanning technology and our industry-leading FruitScope data platform in action. Learn how growers are using vine-level insights to make faster, more precise, and more profitable decisions in the field. Date: April 2, 2026 Time: 11:30 AM – 1:30 PM Location: Charles Krug Winery, St. Helena, CA Hosted in partnership with California Association of Winegrape Growers Complimentary lunch and wine provided. Spots are limited, register to attend here. 

Sonoma County Winegrowers Reorganizes to Scale Proven Collaborations and Unlock National Growth Opportunities  At its annual Dollars & $ense meeting today, themed, “The Next Chapter: Elevating What Works and Expanding What’s Possible,” Sonoma County Winegrowers (SCW) announced a strategic reorganization and renewed organizational focus to build demand, expand partnerships, and increase sales of Sonoma County wines to support long-term grower success. The moves reflect a proactive response to an evolving marketplace and are designed to ensure Sonoma County remains competitive, relevant, and well-positioned for future growth. Moving forward, Jennifer Dieckmann, currently Chief Operating Officer of Sonoma County Winegrowers, will assume the role of Executive Director and COO, leading the organization’s day-to-day operations, program execution, and team leadership, while maintaining operational excellence and strengthening grower and stakeholder engagement

With the expected continuing market correction of the alcohol beverage industry to consumer demand, wine producers are preparing for potential bankruptcies or shuttering of trade purchaser businesses at the distribution and retail levels. This article explores how alcohol beverage producers should prepare for trade disruption caused by bankruptcies. Bankruptcy is governed by federal law, and bankruptcy cases are exclusively handled in federal bankruptcy courts. When a business files for bankruptcy, its creditors (including suppliers with unpaid invoices) face significant uncertainty as to their ability to get paid. Alcohol beverage producers should be aware of three key issues that will impact their contracting relationships and products in the market in the context of the bankruptcy of a distributor or retailer: (1) the effect of an automatic stay; (2) the potential for recouping certain inventory; and (3) the potential of having certain payments received from the entity filing for b

Award Recognizes That Each Family Has Continuously Farmed Local Land for More Than 100 Years  Multiple generations of eleven longtime Sonoma County farming families, all winegrape growers today, gathered to be recognized as the newest members of the “Century Club.”  The honor recognizes families who have continuously farmed their family’s land for more than one hundred years. The 2025 recipients join twenty-two other local farming families who were recognized last year in the first class of the Century Club.  Sonoma County Winegrowers created the Century Club to mark the unique legacies of farm families in the region.  Each member family of the Century Club is a testament to the strength and adaptability required to farm.    “We are thrilled to welcome more families to the Century Club and to honor each new member today,” said Karissa Kruse, President and CEO of Sonoma County Winegrowers.  She added, “Farming is a

The California Department of Food & Agriculture has announced it has certified the votes on the referendum to continue the Sonoma County Winegrape Commission, also known as the Sonoma County Winegrowers (SCW), for another five years.  Garnering 85.77% percent of the vote, winegrape growers strongly supported continuation of the organization.  The Commission was established in 2006 and is required by California law to conduct a grower vote every five years to determine if they want to continue to be assessed to fund the organization.    “It is very gratifying to see the efforts of the Commission recognized and supported by the very people who fund it and make all the great work possible,” said Bret Munselle, chairman of the SCW board of directors and owner of Munselle Vineyards.  He added, “Through the assessment, the growers have been personally investing in promoting Sonoma County for nearly 20 years and with this vote, SCW will continue

76 Restaurants from across the country and Mexico receive inaugural ‘Magnum Award’  SANTA ROSA, Calif. (September 2, 2025) – Seventy-six restaurants spanning from Graton, California, to Greenwich, Connecticut, are being honored with the 2025 Sonoma County Magnum Award for their exceptional support and promotion of Sonoma County wines.  Earlier this year, Sonoma County Winegrowers launched this new initiative to recognize restaurants that demonstrate outstanding support for Sonoma County wines and showcasing Sonoma County as a world-class wine region. Each restaurant will receive a uniquely etched magnum bottle, symbolizing their role as an ambassador for Sonoma County’s farmers, winemakers, and wines. During the year, Sonoma County wineries submitted nominations of restaurants they felt were deserving of recognition. Input was also provided by partners, trade, and sommeliers from throughout the country. Restaurants were selected based on key crit

First-ever MLB wine club features a diverse selection of wines, further solidifying the Giants’ connection to wine country  The San Francisco Giants today announced the Giants Wine Club in partnership with Sonoma County Winegrowers. Now available, the membership-based program features a series of premium Sonoma County wines and is a celebration of the club’s rich history, Northern California wine country and the iconic grape varieties of Sonoma County. Giants Wine Club members will receive three releases each year, including six bottles from six different Sonoma County wineries, shipped in February, May and November. Memberships are available to California residents at Home Run or Grand Slam levels, differentiated by the grapes and wine pricing. Wine will be hand-selected by Giants and first-ever professional sports team Master Sommelier, Evan Goldstein – one of 279 Master Sommeliers worldwide who’s been voted twice into IntoWine.coms “Top 100 Most I

Immersive Camps Provides An All-Access Pass to Wine Country Sonoma County Winegrowers has just announced it is bringing back one of its most popular programs this fall when Grape Camp returns. This three-day immersion in all thing’s agriculture, wine and food in Sonoma County is an experience of a lifetime. From vineyard immersions led by growers to sommelier-led wine tastings to unforgettable farm to table gatherings, the camp allows participants to learn first-hand why Sonoma County is a wine and food mecca. “Grape Camp is much loved by past campers because it is true wine country immersion! The best part is getting to meet so many of our local family farmers and winemakers,” said Karissa Kruse, president and chief executive officer of the Sonoma County Winegrowers. She added, “We took a few years off, but we regularly received inquiries asking if Grape Camp was going to return, so we are thrilled to bring back this ‘bucket list’ experience for wi

Wine Road Elects Six New Board Members, Including New President Infusion of leadership marks one of the largest board transitions in recent years Healdsburg, CA, May 30, 2025 — Wine Road, the premier association of wineries and lodgings in Northern Sonoma County, is pleased to announce the election of six new members to its Board of Directors—one of the largest board transitions in the organization’s recent history. Typically electing just two new members per term, this year’s changes reflect a unique and exciting chapter for Wine Road, bringing fresh perspectives and renewed energy to its mission of promoting Northern Sonoma County as a world-class wine destination. The newly elected board members are: Julie Pedroncelli St. John, President, Pedroncelli Winery As a third-generation member of one of Sonoma County’s iconic Italian winemaking families, Julie brings decades of experience and deep roots in Dry Creek Valley. Pedroncellis have farmed the region s