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Younger generations are ready to embrace wine, but some strategies are more effective than others at winning them over. Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape.

Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox

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The future of wine country is being written by the brands innovating customer experiences and community tie-ins.

The future of wine country is being written by the brands innovating customer experiences and community tie-ins.  By Kathleen Willcox  Wineries don't need people to just buy their wines - [...]
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In today’s competitive wine market, a skilled broker can be the catalyst for expanding reach and boosting sales. Discover how the right partnership can open new markets and provide wineries with greater control over their products.

Finding a good national sales company / broker is becoming increasingly important in a crowded market. By Kathleen Willcox The wine market has

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Inman Family Wines: A Mission of Innovation, Eco-Ethics, and Sustainability. Join Amy G and Kathleen Inman of Inman Family Wines as they explore her unconventional path into the wine industry, her commitment to sustainability, and the "eco-ethics" that shape her vineyard and wines.
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As the bubble craze continues, wineries across the country are embracing the trend. | Wine Industry Advisor Featured Article by Kathleen Willcox

As the bubble craze continues, wineries across the country are embracing the trend. By Kathleen Willcox Certain things sell as much for their image as

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Today's wine business news for wine industry professionals...

Arizonas Out-of-State Wine Restrictions Dont Discriminate, Ninth Circuit Says: Arizonas Out-of-State Wine Restrictions Dont Discriminate, Ninth Circuit Says Retailers that ship directly to consumers must have a physical storefront in the state, but a panel said the requirement doesnt unfairly burden businesses based outside Arizona.. Retailers that ship directly to consumers must have a physical storefront in the state, but a panel said the requirement doesnt unfairly burden businesses based outside Arizona...

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Wine Industry Advisor is proud to include Kirk Lokka, Vineyard Manager of Emeritus Vineyards, in its list of Most Inspiring People 2025. “Kirk is a living legend. Over the past 50 years, Kirk has been engaged in building a better Sonoma agricultural community.”

By Kathleen Willcox For insiders in Californias wine business, Kirk Lokka has been a beloved figure for decades, but the detail-oriented, low-key and

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