Wine Industry Sales Education (WISE) is proud to announce the launch of the WISE Rising Star Scholarship Program, three professional development scholarships designed to invest in the people shaping the future of the wine industry. Now in its 16th year supporting winery DTC, WISE continues its commitment to helping winery professionals grow through hands-on education, coaching, and certification. The new scholarships support both emerging professionals and rising managers who demonstrate heart, hustle, and a commitment to excellence. Recipients will be recognized at the 2026 Direct to Consumer Wine Symposium, held in Monterey California January 20-22, 2026. Two Tracks, One Goal: Empowering DTC Growth Rising Star Professional Scholarship (Value: $1,275) One Available. For individuals new to the wine industry or early in their DTC journey. Includes: WISE #111 Tasting Room Professional OR WISE #113 Wine Club ProfessionalWISE #116 Outbound Phone Sales Professional WISE