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New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing

Event Type: Webinar

Date: 2/27/2025

New Ways to Engage Wine Lovers: Share & Pair Sundays + Text Message Marketing
Looking for fresh ways to engage your customers and boost DTC sales this spring? We've got the perfect opportunity! Join Karen MacNeil—bestselling author and co-creator of Share & Pair Sundays—Kristine Mason—Senior e-Commerce Manager at Joseph Phelps Vineyards—and RedChirp co-founder Jennie Gilbert for an exclusive webinar designed to help wineries like yours turn casual wine lovers into loyal fans. Webinar Details:  Thursday, February 27, 2025 at 10 AM Pacific Why Attend? Discover Share & Pair Sundays – A fresh, industry-wide campaign to inspire wine lovers to gather, sip, and share. Unlock the Power of Text Messaging – Learn how wineries are using SMS to cut through the noise and turn interest into action. Grab Prebuilt Message Templates – Get ready-to-send bulk messages designed specifically for Share & Pair Sundays. Pro Tips to Maximize Conversions – Expert strategies to help your DTC team sell more wine
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We thank and applaud the creative collaborators who conceived, orchestrated and executed Come Over October — top wine communicators Karen MacNeil, Kimberly Charles and Gino Colangelo — and wanted to get their thoughts on the experience…and on what’s next.

Come Over October (COO) sprung from a light bulb moment in January 2024, when noted author & wine writer Karen MacNeil was walking her dog and

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Watch Karen MacNeil's keynote address given at the Wine2Wine Business Forum conference.
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Come Over October: The Time Is Now
This October, we at COME TOGETHER are asking wine drinkers to invite a colleague, a friend, a neighbor or a family member to “come over” to a restaurant or a home or any gathering place, to share some wine. It’s a simple idea, but an idea whose time has come. | Wine Industry Advisor Featured Article by Karen MacNeil Read the article here.
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Wine lovers are invited to join Auction of Washington Wines (AWW) in the second annual Virtual Tasting Series with Karen MacNeil. Renowned wine expert and AWW 2020-2021 Honorary Chair Karen MacNeil will be joined by a handful of Washington state winemakers and vintners to host four virtual wine tastings throughout the 2021 summer months...

Wine expert and AWW 2020-2021 Honorary Chair returns for a second year to host four virtual tastings showcasing prominent Washington winemakers and vintners WHAT: Wine lovers are invited to join Auction of Washington Wines (AWW) in the second annual Virtual Tasting Series with Karen MacNeil. Renowned wine expert and AWW 2020-2021 Honorary Chair Karen MacNeil will be joined by a […]

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