Reimagining Vineyards. Revitalizing Revenue. Reconnecting with Community.  For over 40 years, Allen Land Design has helped shape the beauty and function of Northern California’s iconic wine country. We’ve built bocce courts, tasting patios, and elegant garden  landscapes. But today, every winery has these—and still, many are struggling.  It’s time for something new.  Introducing: “Beyond the Vines” – A New Vision for Wine Country  We are partnering with forward-thinking wineries ready to transform unused or underperforming vineyard blocks (5–25 acres) into innovative, revenue-generating, and community-driven destinations.  Instead of competing with 5–7 tastings in a day, offer your guests a 2–3 hour immersive experience that blends agriculture, art, technology, food, and connection.  What’s Growing Next? (Hint: It’s not just grapes)  Before the grape boom, Sonoma and Napa counties grew:  • Grains (wheat, barley) – Perfect for

With the continuing decline of key metrics, the question most have is, “How long will this current market last?” We'll tackle that question with a panel of industry experts and present findings from the SVB State of the US Wine Industry survey that can help guide vintners and growers through the current down cycle. Please join us on Thursday, January 23, for a live, virtual event to review findings from our 2025 State of the US Wine Industry Report. Our panel of industry leaders will share their thoughts on the surprising drivers of this stubborn downturn and discuss paths that may lead to a healthier, more resilient industry. This year’s session will include the following topics: What can we apply from past supply imbalances? Which consumer segments have the most potential? When will declining wine sales bottom? Understanding the state of the production chain Successful approaches to new segments Register here. Speakers: Rob McMillan – EVP & Founder, S

Unveiling a Vivid Approach to the International Pinot Noir Celebration

Announcing All-New Day Passes for 2024 Event  McMinnville, Oregon – Jan 9, 2024 – Dive into a kaleidoscope of Pinot Noir experiences like never before! America’s longest-running wine festival, the […]

We are thrilled to announce, we will be hosting our annual Holiday Open House + Marketplace on Small Business Saturday November 25th. We are so excited to have over 13 of our independent, handcrafted wineries pouring their incredible wines and sharing the stories behind them. With each winery pouring up to four wines, we know you will find one (or more) that you love! A wonderful chance to stock up on wines for your holiday celebrations. Additionally, this event takes our collaborative spirit beyond wine and invited local artisans to showcase their handcrafted wares. Our curated selection of Sonoma County makers provides an opportunity for you to collect unique gifts, directly from the passionate people who create them. Join us in supporting small businesses of Sonoma County with a day of fine wines, artisanal wares, and delicious food! Hope to see you there, The Grand Cru Family  Purchase Tickets Wineries: Black Kite | Bruliam | Bucher  Edaphos | Ernest | Innumero &n

Afternoon Brief, March 1st

Registration Is Open for the Wine Industry Sales Symposium In-Person Event: Wine Industry Network (WIN) has opened registration for the Wine Industry Sales Symposium, a one-day educational conference that will be held on Thursday, May 11, 2023, from 8:30 a.m. – 4:00 p.m. at the Hyatt Regency Sonoma Wine Country, in Santa Rosa, Ca...

NielsenIQ: Off-Premise Beverage Alcohol Trends Amid U.S. Recovery Phase

September 1st – NielsenIQ’s beverage alcohol expert, Kaleigh Theriault, recently sat down with Joe Tarnowski from ECRM to discuss sales amid the COVID-19 “recovery” phase in the U.S. See below for the latest off premise beverage alcohol insights: “For the remainder of 2021, we can expect a few key trends to stick. Firstly, the movement […]