Design Your Own Custom AI Concierge for FREE Affordable pricing starts @ $69/mo Websites, not tasting rooms, are the first point of contact for most consumer journeys.  Still, too many merchants greet website visitors with pretty pictures and pushy pleas to share personal contact info before they’re welcomed with any semblance of hospitality. That’s why VinterActive created an AI Winery Concierge -- a multi-channel chatbot -- trained in the art and science of delivering attentive, personalized customer service 24/7. Why Add an Affordable AI Concierge to Your Team? KEY BUSINESS BENEFITS KEY MARKETING FEATURES Helps guests 24/7  Boosts wine sales Saves time & money Drives engagement Improves customer service Frees up small marketing teams to accomplish more Fully customized personas Detailed brand training Self-learning mode Compliance aware Asks for feedback Multichannel/multilingual: chatbot, standalone, mobile app, Shopify, SMS, email, In

With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago.   But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good news is that, amid the usual noise about AI condemning us to a life of misery, the last few months have provided wine merchants with a new generation of valuable survival tools in the form of powerful AI Agents. What the Heck is an “AI Agent?” Leading business productivity tools – including Salesforce, OpenAI, JotForm, and Zapier – now offer their unique interpretations of “AI Agents” that can amplify the results of any sales or marketing team. Intriguing use cases in the wine industry include AI-powered sommeliers, social media assistants, DTC marketing management, and public-facing chatbots, all of which are empowered to represent your

Over the past month, the wine industry has been caught in a whirlwind of shifting signals from the new US administration regarding tariffs. The rapid pace of change has left many wondering whether these moves are strategic negotiation tactics or actual policy changes that will directly impact pricing for wine-related goods and materials. The Trump administration initially imposed tariffs on imports from Mexico (25%), Canada (25%), and China (10%) – the White House Fact Sheet is here. While a temporary 30-day pause has been placed on tariffs for Canada and Mexico, concerns about retaliatory measures remain high. Canada, for example, had already announced 25% counter-tariffs on US goods, including alcoholic beverages – a move that could significantly impact California wineries and other US producers exporting to our northern neighbor. But it's not just the challenges with finished goods that we are concerned about; it is how tariffs will affect the packaging components li

Works with any wine/beer/spirits website to build a compliant SMS list Want to delight customers and sell more wine using SMS but don't know where to start? No matter what you sell, job #1 is building an opt-in list of adult consumers eager to receive your texts.  That's why we built our new All-in-One SMS Signup Widget to help you get started. This affordable multi-purpose tool works with any website and any SMS provider supporting wine/beer/spirits merchants -- including industry leader SimpleTexting. Exclusive features include: Express written consent to receive SMS messages Carrier-approved age verification method Two-way text chat capabilities Customized fonts/colors/text for any wine brand Realtime sync with SimpleTexting Asynchronous integration with any SMS provider Expert support from VinterActive To see the All-in-One SMS Signup Widget in action, visit https://vinteractive.com and click the “Text Us Here” button. VinterActiv

Free Educational Resources for Winery Compliance Officers The rise of SMS messaging offers wine/beer/spirits brands a powerful tool for engaging today’s consumers with personalized opt-in text marketing.   Still, it comes with its own rules that all winery compliance managers should know. If you follow the rules set by federal/state laws and the requirements of telecom providers, SMS can give your wine brand a competitive edge by boosting sales and delighting your customers. But if you break the rules – even unknowingly – the consequences can be severe.  Just ask Papa John’s. Education is the First Step to Compliance Although opt-in text messaging is relatively new to the wine industry, the compliance requirements associated with SMS marketing are well documented.   The following links can help you start educating yourself and your colleagues about the straight-forward steps your alcohol brand can take to profit from complia

Fraud prevention isn’t just about stopping bad actors — it’s about safeguarding your profits and delivering a seamless experience that keeps your customers coming back. Join NoFraud and Commerce7 for an engaging webinar designed to help wine merchants stay steps ahead of evolving fraud threats. Fraud evolves as your business grows, targeting different vulnerabilities at every stage. In this session, Adam Stonekocker, VP of Sales at NoFraud, will walk you through actionable strategies to protect your bottom line and optimize profitability without compromising the customer experience. By the end of this webinar, you’ll have the insights and tools to defend against costly fraud, retain more revenue, and support sustainable, profitable growth. What You’ll Learn: • How fraud evolves and impacts businesses as they scale • Proactive strategies to prevent fraud while maintaining a frictionless shopping experience • Steps to retain more revenue and

Your best wine customers want to receive your text messages.  How do you make it easy for them to accept your invitation? It’s not every day that you have the opportunity to make a first impression using a new marketing channel. Think about it: when was your first email marketing campaign or your first post on social media?   Chances are you’ve learned a few things about wine marketing since then. So, when your winery finally gets serious about SMS messaging, how will you introduce it to your best customers? THE SECRET TO SMS SUCCESS The secret to success with any direct marketing channel is to grow a vibrant list. Since text marketing requires consumers to actively opt in, your first mission is to sell the benefits of text messaging while making it easy to join your SMS list. Fortunately, it’s easy to convince customers about the benefits of receiving relevant texts since over 90% of online consumers want to receive text messages from their favori