The Vineyard to Market Workshop Series launches this spring as a three-part program designed to support Lake County growers in navigating today’s market landscape. Each session will focus on a critical piece of the grower-to-buyer relationship, from understanding winery expectations to refining how vineyards are positioned and communicated, to gaining clarity around contracts and negotiations. Workshop 1 | April 29, 2026, 9:00 AM - 11:00 AM Buyer Perspectives: What Wineries Are Looking for From Growers An inside look at how wineries evaluate vineyard partners, including current market conditions, quality expectations, and key factors influencing purchasing decisions. Speakers:  Ben Byczynski, Director of Vineyard Operations, Draxton Wines Ryan Decker, Owner, DeckerVIT Workshop 2 | May 20, 2026, 2:00 PM - 4:00 PM Vineyard Branding & Messaging: Communicating the Value of Your Vineyard A practical session focused on how to clearly position and communicate vineyard value. To

Building healthy soils is key to resilient vineyards—but how do you measure success, and which practices truly move the needle? Join us for an in-field discussion exploring soil health from multiple angles, starting with three presentations: Jenny Garley (Bio SI) will share insights on using sap sugar levels as a practical indicator of plant and soil health, highlighting how increased microbial activity (especially fungi) can boost photosynthesis and overall vineyard performance. Dr. Stewart Wilson (Cal Poly) will provide a soil science perspective, grounding the conversation in the latest research and field applications. Mike Costello (Oakville Bluegrass) will outline current funding and grant opportunities available to growers, with a focus on cover crops and soil-building practices. We’ll then transition to a grower panel led by host Bob Tillman, sharing real-world experience implementing regenerative practices. REGISTER

At Peregrine Mobile Bottling, we believe that the final stage of winemaking - the bottling line - shouldn't be a compromise. Instead, it should be an opportunity to elevate your product, preserving all the hard work, nuance, and care that went into every vintage. Over the years, we’ve seen firsthand how integrating advanced Gas Management using a KH Tec Membrane Technology into the bottling process makes an undeniable difference in wine cost savings, quality, shelf stability, and consumer experience. This is our story - and the story of the wineries who trust us to help them tell theirs.  Where Technology Meets Terroir When we started offering gas management services alongside our mobile bottling, we weren’t just adding a feature. We were responding to a real need in the industry. Too often, wineries saw excellent wines lose their luster after bottling. Subtle aromatics would flatten. Effervescence would fade. Shelf life suffered. The common culprit? CO₂ and Oxyge

A follow up to a 2024 Tailgate, Dr. Shunping Ding of Cal Poly will share updated results from a recent study on on the efficacy of different fungicide programs containing biofungicides and their impact on grape yield and berry chemistry. Then, we will head out to the vineyard at Cal Poly to learn about new technologies for integrated management of powdery mildew and talk with farmers from different growing regions about their fungicide programs. Plus, arrive early to learn about Cal Poly’s wine & vit programs during a tour of the new, state of the art winery and vineyard! Agenda: 8:30 am - Winery Tour with Erica Nordby, CalPoly 9:00 - 9:30 am - Dr. Ding, Cal Poly - Presentation 9:45 - 11:00 am - Presentation & Grower Panel in the Vineyard Speakers: Erica Nordby, Cal Poly Shunping Ding, Cal Poly Jenny Broome, UC Santa Cruz Sarah Placella, Root Applied Sciences Dr. Pal From, Saga Robotics Erin Amaral, Pacific Coast Farming Zach Merkel,&

In this episode of the WIN Insider Series, George sits down with Jenny Gilbert, Co-founder of RedChirp to discover how this platform, a text messaging platform, is revolutionizing communication in the wine industry. Jenny shares how the idea for RedChirp was born, the challenges faced by wineries in adopting new technology, and the significant role of customer engagement in winery success. Hear Jenny’s insights on what’s next for the wine industry and how embracing change can drive growth. Don’t miss this inspiring conversation about technology, the wine industry, and the power of connection! Jenny will be speaking at the annual North Coast Wine Industry Expo on December 5th in Santa Rosa, CA, presenting on Crafting the Ideal DTC Communication Mix. Use promo code JENNY2024 for $30 off registration.

Local Real Estate Brokerage Adapts to Thriving Vineyard Market

Paso Robles, CA – [2/1/2024] – Jenny Heinzen Real Estate proudly unveils its transformation into Vineyard Professional Real Estate, aligning with a heightened focus on delivering exceptional real estate services […]

Wine Industry Leader Jenny Hemmer Named New Executive Director of GuildSomm

PETALUMA, Calif. (February 2, 2022)  — Wine industry and wine education leader, Jenny Hemmer, has been named the new executive director of GuildSomm. Hemmer brings over 18 years of industry experience, […]