Loyalty, Deconstructed: Small Moments, Big Retention What actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repeatable steps you can deploy without requiring bigger discounts or heavy lifting. In this replay, you’ll learn: Story by generation: Gen Z (values & moments), Millennials (experiences), Gen X (clarity), Boomers (legacy). Micro-exclusivity that scales: tiny lots, off-menu pours, member-only moments that feel special. Personalization beyond the name: preferences, simple “your year in wine” recaps, timely outreach. Surprise & delight: thoughtful unboxing layers, quick QR thank-you videos, occasional “upgrade” moments. Hospitality that converts: use the 80/20 guest-talk ratio and a 3-second pause to show you’re listening. Community & values: partner events, cause alignment, and easy member micro-communities. “Aim small, miss small. Start l

Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs?  Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The panel shares field examples from tasting rooms and clubs, then maps them to simple operational changes you can test this quarter. You’ll leave with practical ways to shorten the join flow, add flexible commitment (pause/skip/swap or prepaid), and build habit-keeping touches between shipments—plus the metrics that show it’s working. What you’ll learn Reduce tasting-room friction: capture contact earlier and streamline the join flow. Flexible commitment: pause/skip/swap and prepaid balances convert “almost” members and save cancels—without discounting. Between-shipment engagement: one planned touch + a simple cancel-save step k

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

vinSUITE Launches Revolutionary Wine Club Scorecard Assessment Personalized 20+ page reports provide wineries with strategies to improve wine club acquisition, retention, and member value. Napa, CA, October 22nd, 2024 – vinSUITE, the leading provider of direct-to-consumer (DTC) software for wineries,  is transforming how wineries grow and optimize their wine clubs with the launch of its innovative Wine Club Scorecard. This powerful new resource provides wineries with a personalized, 20+ page report filled with data-driven insights and strategies that can unlock the full potential of their wine club programs.  Leveraging over two decades of experience helping wineries grow their DTC channels, vinSUITE developed the Wine Club Scorecard to deliver critical insights in under 10 minutes, without disrupting daily operations. With wine clubs contributing as much as 39% of DTC revenue according to Silicon Valley Bank’s 2024 State of the Wine Industry Report, optimizing

2024 Virtual Wine Club Symposium: Opening Insights on the State of the Industry Key Takeaways from Jason Curtis and Rob McMillan's Presentation The 2024 Virtual Wine Club Symposium kicked off with an insightful session on the current state of the wine club industry. Industry veterans Jason Curtis, President of vinSUITE, and Rob McMillan, EVP & Wine Division Founder at Silicon Valley Bank, shared valuable insights based on the latest SVB 2024 Direct-to-Consumer Wine Survey. Their presentation covered key trends, challenges, and opportunities shaping the future of wine clubs. 1. The Power of Consistent Communication Wineries that communicate with their club members bi-weekly or monthly are 127% more likely to experience growth. This statistic underscores the importance of maintaining consistent engagement with wine club members. Regular communication keeps your winery top-of-mind and fosters a sense of connection and loyalty among members. Implementation Strategies: Develop a

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club professionals. Don't forget to complete our Wine Club Survey here: https://forms.gle/WPzZVFxBdcxiCUoV7.    Session Highlights: State of the Industry & Survey Results: Kick off the symposium with a comprehensive overview of the current state of the wine industry, featuring key findings from our latest survey. Enhancing Wine Club Experiences: Discover innovative ways to create unforgettable and engaging experiences for your members. Leveraging Wine Club Data: Learn how to harness the power of data to drive growth and optimize your wine club operations with insights from Enolytics and Bergstrom Wines. AI-Powered Marketing: Delve into practical applications of artificial int

[NAPA, CA] - [April 18th, 2024] - vinSUITE, a leader in Direct-to-Consumer winery software solutions, is proud to announce the addition of PrintRouting to its iPad-based TabletPOS system, available at no additional cost to vinSUITE users. This innovative feature enhances operational efficiency by automating the direction of orders to designated printers based on user-defined Print Groups such as Kitchen, Bar, Pizza Oven, etc., streamlining workflows and improving guest service. "PrintRouting elevates the entire tasting room experience with a sophisticated, yet user-friendly tool," states Jason Curtis, vinSUITE President. "This enhancement enables staff to devote more time to guest interactions, thereby improving overall customer satisfaction." Key Features of PrintRouting Enhanced Service Speed and Accuracy: Automates order routing, reducing manual sorting and potential errors, leading to faster and more accurate service. Customizable Print Groups: Configure an

vinSUITE, a leading provider of winery DTC software, is excited to announce its inaugural Virtual Wine Club Symposium, a groundbreaking event designed to empower wineries with knowledge and strategies to thrive in the ever-evolving world of wine clubs. The symposium, featuring a dynamic agenda and industry experts, will take place on June 20th.  The Virtual Wine Club Symposium presents a comprehensive agenda, enriched by the deep experience of industry veterans. Jason Curtis, President of vinSUITE, who will deliver the opening remarks, shared his enthusiasm about the event, stating, “Wine clubs form a crucial component of a winery’s DTC revenue, often accounting for more than 40% of sales. Therefore, every strategy that wineries can implement to expand and sustain their clubs directly bolsters their bottom line. This Virtual Wine Club Symposium aims to serve as a powerful catalyst for wineries. By uniting industry leaders and innovative strategies, we hope to propel wi

Are you struggling to come up with fresh marketing ideas for your winery? Enter ChatGPT, a powerful language model that can generate content as an expert in your field. A LinkedIn article by vinSUITE President, Jason Curtis, discusses how to use an AI language model called ChatGPT to create a marketing plan for a winery. In this case, we told ChatGPT to be an ideal marketing manager for a winery and gave it specific instructions. Check out the article here. Here are our Top 3 Takeaways: ChatGPT can be a powerful tool for creating content based on specific personas: When you tell ChatGPT to be an ideal marketing manager for your winery, it can generate content that is specifically tailored to your needs. By providing ChatGPT with detailed information about your target audience and their preferences, you can create marketing materials that resonate with them. Giving ChatGPT specific instructions and information is key: ChatGPT relies on the information you provide it with to create co